{"id":68,"count":2,"description":"<strong>Email Marketing<\/strong> is the process of building email campaigns using lists of target email addresses, then creating and sending customized email messages to a defined audience for the purpose of creating awareness, promoting, or driving sales of a product or service.\r\n\r\nAside from hiring an <a href=\"https:\/\/eplatformmarketing.com\/blog\/search-engine-marketing\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>email marketing agency<\/strong><\/a>, a business can do the work in-house using email marketing platforms such as Constant Contact and Mail Chimp.\u00a0 A top reason to hire an email marketing service is to avoid violating federal laws on email marketing, most notably the <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">CAN-SPAM ACT<\/a> which empowers the government to fine violators up to $43,792 for non-compliance.","link":"https:\/\/eplatformmarketing.com\/blog\/category\/email-marketing-articles\/","name":"Email Marketing","slug":"email-marketing-articles","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Archives - Digital Marketing Trends | E-Platform Marketing<\/title>\n<meta name=\"description\" content=\"Email Marketing is the process of creating and sending customized email messages to a defined audience to create buyer interest and generate leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eplatformmarketing.com\/blog\/category\/email-marketing-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Archives - Digital Marketing Trends | E-Platform Marketing\" \/>\n<meta property=\"og:description\" content=\"Email Marketing is the process of creating and sending customized email messages to a defined audience to create buyer interest and generate leads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eplatformmarketing.com\/blog\/category\/email-marketing-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Trends | E-Platform Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/category\\\/email-marketing-articles\\\/\",\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/category\\\/email-marketing-articles\\\/\",\"name\":\"Email Marketing Archives - Digital Marketing Trends | E-Platform Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#website\"},\"description\":\"Email Marketing is the process of creating and sending customized email messages to a defined audience to create buyer interest and generate leads\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/category\\\/email-marketing-articles\\\/#breadcrumb\"},\"inLanguage\":\"en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/category\\\/email-marketing-articles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/\",\"name\":\"Digital Marketing Trends | E-Platform Marketing\",\"description\":\"Digital Marketing Topics, Trends, News, Tips &amp; 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