{"id":3084,"date":"2018-07-03T17:15:54","date_gmt":"2018-07-03T21:15:54","guid":{"rendered":"https:\/\/eplatformmarketing.com\/?p=3084"},"modified":"2021-11-04T20:27:12","modified_gmt":"2021-11-05T01:27:12","slug":"google-parallel-tracking-adwords","status":"publish","type":"post","link":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/","title":{"rendered":"Google Parallel Tracking for AdWords"},"content":{"rendered":"<h2>Adwords (Google Ads) Parallel Tracking<\/h2>\n<p>Parallel Tracking is Google&#8217;s latest <strong>technique to improve page load times<\/strong>. This time the focus is on enabling <strong>faster load times of landing pages<\/strong> used for Google Ads (AdWords). Beginning October 30, 2018, parallel tracking will be required for all Google Ads accounts that utilize click measurement systems.<\/p>\n<h2>Google to Warn Advertisers Using HTTP Landing Pages<\/h2>\n<p style=\"font-size: 18px; color: #444;\">Beginning in July 2018 Google&#8217;s Chrome browser will visibly identify all HTTP pages as \u201cnot secure\u201d. The &#8220;not secure&#8221; warning will become<br \/>\nprogressively obvious including featuring a red triangular warning icon with <strong>Not Secure<\/strong> in the address bar. It is expected that other browsers will deliver negative motivation for site owners to <a title=\"Learn about adding SSL to your website\" href=\"https:\/\/eplatformmarketing.com\/website-design\/website-hosting-domains-ssl.html\"><strong>add SSL to their website<\/strong><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3085\" src=\"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-parallel-warning.png\" alt=\"Google Parallel Warning to AdWords Advertisers\" width=\"593\" height=\"655\"><\/p>\n<h2>What is Parallel Tracking?<\/h2>\n<p>Parallel tracking is a method that serves to improve landing-page load times. The trick here is to separate loading of tracking parameters from the URL of an advertiser&#8217;s landing page. With parallel tracking in place, the Google Ads click tracker (and any redirects before the user views the target landing page) load separately from the landing page. This means users go directly to the target landing page while Google Ads&#8217;tracking functionality loads apart from the landing page. This process is similar to what SEO companies do to get faster page load times.<\/p>\n<p>Currently, parallel tracking is an optional feature for advertisers who use click measurement tools for traffic analytics on Shopping and Search Network campaigns<\/p>\n<h2>How Does Parallel Tracking Work?<\/h2>\n<p>With this improvement customers are directed straight to your designated landing page, and click analytics run in the background.<\/p>\n<h4>The parallel tracking process action-by-action<\/h4>\n<ul>\n<li>Shopper clicks your PPC avertising<\/li>\n<li>Shopper goes to your landing page<\/li>\n<li><em>and at the same time, behind the scene . . . <\/em><\/li>\n<li>Google Ads click tracker (or other PPC analytics tool) loads<\/li>\n<\/ul>\n<h2>What Does Parallel Tracking Means for PPC Advertisers?<\/h2>\n<p>Faster page load times almost always result in higher PPC conversion rates. Theoretically this one of many ways for <a title=\"Learn about how to improve Google Ads conversion rates.\" href=\"https:\/\/eplatformmarketing.com\/ppc-management-company.html\">how to improve Google Ads conversion rates<\/a>.<\/p>\n<h2>What Do Google Ads (AdWords) Managers Need to Do?<\/h2>\n<p>The first action item is to <strong>confirm your landing pages are compatible with parallel tracking<\/strong>. To do this you can use Google&#8217;s <a title=\"See the Google Parallel Tracking Checklist\" href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/guides\/parallel-tracking-checklist\" target=\"_blank\" rel=\"noopener\">Parallel Tracking Checklist<\/a>.<br \/>\nIf you\u2019re using a click measurement system, such as <a title=\"Learn about Click Tracking in AdWords\" href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/guides\/click-tracking\" target=\"_blank\" rel=\"noopener\">click tracking in AdWords<\/a>, you should opt into it in the \u201cTracking Section&#8221; in AdWords.<\/p>\n<h3>More Things You Should Know<\/h3>\n<ul>\n<li><strong>Cookies:<\/strong> Parallel tracking writes cookies to the main browser jar in a <a title=\"Learn about Third-Party Cookies\" href=\"http:\/\/www.ravelrumba.com\/blog\/third-party-cookies\/\" target=\"_blank\" rel=\"noopener\">third party context<\/a>.<\/li>\n<li><strong>Ad Re-Reviews:<\/strong> If you make account changes at group levels (accounts, campaigns, ad group), your current ads will continue to deliver. Have no worries as the ad re-review process is initiated in parallel. Generally there is no additional action required. If you edit the ad in any way, ad display will be paused until the ad review is completed. Ad re-review can take anywhere from a few hours to a full day.<\/li>\n<li><strong>What is Affected:<\/strong> Currently, the new tracking process is only <strong>available for Search and Shopping ad clicks from Chrome on Android<\/strong>. Google will be expanding this throughout 2018. Google Ads accounts that have opted-in will be automatically enabled for future additions.<\/li>\n<\/ul>\n<h2>Where Can I Get Help on Parallel Tracking?<\/h2>\n<p>If you need help with this change you may want to reach out to a qualified <a title=\"PPC management company\" href=\"https:\/\/eplatformmarketing.com\/ppc-management-company.html\">. If you want to pursue the do-it-yourself approach you can contact <\/a><a title=\"Google Click Tracking Support\" href=\"mailto:ads-clicktracking-support@google.com.\" target=\"_blank\" rel=\"noopener\">ads-clicktracking-support@google.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parallel Tracking is Google&#8217;s latest technique to improve page load times. This time the focus is on enabling faster load times of landing pages used for Google Ads (AdWords). Beginning October 30, 2018, parallel tracking will be required for all Google Ads accounts that utilize click measurement systems.<\/p>\n","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"33"},"jnews_social_meta":{"fb_title":"Google Parallel Tracking for AdWords","fb_description":"Parallel Tracking is Google's latest technique to improve page load times. This time the focus is on enabling faster load times of landing pages used for Google Ads (AdWords). Beginning October 30, 2018, parallel tracking will be required for all Google Ads accounts that utilize click measurement systems.","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"jnews_post_split":{"post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","toc_type":"normal"}]},"footnotes":""},"categories":[33,35],"tags":[],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-advertising","category-sem-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages<\/title>\n<meta name=\"description\" content=\"Parallel Tracking is Google&#039;s latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages\" \/>\n<meta property=\"og:description\" content=\"Parallel Tracking is Google&#039;s latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Trends | E-Platform Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T21:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T01:27:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Digital Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/\"},\"author\":{\"name\":\"Digital Team\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#\\\/schema\\\/person\\\/32e70d1731b7568e45b62c171ebbc96c\"},\"headline\":\"Google Parallel Tracking for AdWords\",\"datePublished\":\"2018-07-03T21:15:54+00:00\",\"dateModified\":\"2021-11-05T01:27:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/\"},\"wordCount\":565,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/google-ads-tracking.jpg\",\"articleSection\":[\"PPC Advertising\",\"SEM\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/\",\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/\",\"name\":\"Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/google-ads-tracking.jpg\",\"datePublished\":\"2018-07-03T21:15:54+00:00\",\"dateModified\":\"2021-11-05T01:27:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#\\\/schema\\\/person\\\/32e70d1731b7568e45b62c171ebbc96c\"},\"description\":\"Parallel Tracking is Google's latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/google-ads-tracking.jpg\",\"contentUrl\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/google-ads-tracking.jpg\",\"width\":825,\"height\":389,\"caption\":\"Google Ads Tracking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/google-parallel-tracking-adwords\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Parallel Tracking for AdWords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/\",\"name\":\"Digital Marketing Trends | E-Platform Marketing\",\"description\":\"Digital Marketing Topics, Trends, News, Tips &amp; Best Practicesates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/#\\\/schema\\\/person\\\/32e70d1731b7568e45b62c171ebbc96c\",\"name\":\"Digital Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g\",\"caption\":\"Digital Team\"},\"sameAs\":[\"https:\\\/\\\/eplatformmarketing.com%20\"],\"url\":\"https:\\\/\\\/eplatformmarketing.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages","description":"Parallel Tracking is Google's latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/","og_locale":"en_US","og_type":"article","og_title":"Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages","og_description":"Parallel Tracking is Google's latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).","og_url":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/","og_site_name":"Digital Marketing Trends | E-Platform Marketing","article_published_time":"2018-07-03T21:15:54+00:00","article_modified_time":"2021-11-05T01:27:12+00:00","og_image":[{"width":825,"height":389,"url":"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg","type":"image\/jpeg"}],"author":"Digital Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Digital Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#article","isPartOf":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/"},"author":{"name":"Digital Team","@id":"https:\/\/eplatformmarketing.com\/blog\/#\/schema\/person\/32e70d1731b7568e45b62c171ebbc96c"},"headline":"Google Parallel Tracking for AdWords","datePublished":"2018-07-03T21:15:54+00:00","dateModified":"2021-11-05T01:27:12+00:00","mainEntityOfPage":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/"},"wordCount":565,"commentCount":0,"image":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg","articleSection":["PPC Advertising","SEM"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/","url":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/","name":"Parallel Tracking in Google Ads AdWords - Faster Loading Landing Pages","isPartOf":{"@id":"https:\/\/eplatformmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#primaryimage"},"image":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg","datePublished":"2018-07-03T21:15:54+00:00","dateModified":"2021-11-05T01:27:12+00:00","author":{"@id":"https:\/\/eplatformmarketing.com\/blog\/#\/schema\/person\/32e70d1731b7568e45b62c171ebbc96c"},"description":"Parallel Tracking is Google's latest technique to achieve faster page load times for landing pages used for Google Ads (AdWords).","breadcrumb":{"@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#primaryimage","url":"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg","contentUrl":"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2018\/07\/google-ads-tracking.jpg","width":825,"height":389,"caption":"Google Ads Tracking"},{"@type":"BreadcrumbList","@id":"https:\/\/eplatformmarketing.com\/blog\/google-parallel-tracking-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eplatformmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Parallel Tracking for AdWords"}]},{"@type":"WebSite","@id":"https:\/\/eplatformmarketing.com\/blog\/#website","url":"https:\/\/eplatformmarketing.com\/blog\/","name":"Digital Marketing Trends | E-Platform Marketing","description":"Digital Marketing Topics, Trends, News, Tips &amp; Best Practicesates","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eplatformmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/eplatformmarketing.com\/blog\/#\/schema\/person\/32e70d1731b7568e45b62c171ebbc96c","name":"Digital Team","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8595c62f0c4183e12078f1722d2364efd45bd0d22e8645200545a935a459a06?s=96&r=g","caption":"Digital Team"},"sameAs":["https:\/\/eplatformmarketing.com%20"],"url":"https:\/\/eplatformmarketing.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/3084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=3084"}],"version-history":[{"count":5,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/3084\/revisions"}],"predecessor-version":[{"id":4088,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/3084\/revisions\/4088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/media\/3723"}],"wp:attachment":[{"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=3084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=3084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eplatformmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=3084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}