{"id":4332,"date":"2022-09-12T09:15:00","date_gmt":"2022-09-12T14:15:00","guid":{"rendered":"https:\/\/eplatformmarketing.com\/blog\/?p=4332"},"modified":"2025-01-02T12:22:14","modified_gmt":"2025-01-02T17:22:14","slug":"digital-advertising-content-marketing","status":"publish","type":"post","link":"https:\/\/eplatformmarketing.com\/blog\/digital-advertising-content-marketing\/","title":{"rendered":"How to Use Digital Advertising to Improve Content Marketing Results"},"content":{"rendered":"\n

How to Improve Content Marketing with Digital Advertising<\/h1>\n

This article can help you to improve content marketing strategy. Developing an integrated content marketing strategy is smart. Using digital advertising to promote content is brilliant.<\/h3>\n

Content marketing requires a substantial time investment in research and article writing. This is followed by more time to post and curate content to reach and engage your target audience. But what do you do if your engagement metrics are lacking? One solution, often overlooked, is leveraging digital advertising to boost your reach and improve engagement.<\/p>\n

Why You Need an Integrated Content Marketing Strategy<\/h2>\n

Per a 2018 study by CISION<\/strong>1<\/sup> “…70% of marketers lack a consistent or itegrated content strategy. …” which would explain why the article also states “…The majority of content marketing has limited impact with 75 percent of blog posts getting fewer than 10 social shares and zero links from other domains.”<\/p>\n

The lesson to be learned<\/strong> is that simply writing articles for the sake of posting new content is generally a waste of time<\/em>. To get the best results from content marketing you need to improve your process…enter the integrated content marketing strategy.<\/p>\n

What is an Integrated Content Marketing Strategy?<\/h2>\n

An integrated content marketing strategy<\/strong> is a formal plan and action plan for the content marketing process. Your content marketing strategy should be created to support company sales objectives, brand development goals, and other global company needs. The critical factor is for the marketing department to actively present a clear voice and consistent message, across all marketing communication channels, to engage past, present and potential new customers.<\/p>\n

As with any marketing strategy, the content marketing strategy is crafted when partner departments provide specifics on their needs. Naturally, this means that the marketing department must remain fully informed how to publicly position the company’s services or products<\/em>. When your marketing department or digital marketing agency<\/a> knows the objective they can develop the appropriate content. After reading this article you will know how to get better engagement and interaction.<\/p>\n

While increasing the number of views, likes, shares, and reposts are positives, the ultimate mark of success is improving conversions. Conversions are what makes the content marketing process a truly worthwhile endeavor. We will discuss how to improve content marketing conversions<\/strong> in a separate article.<\/p>\n

How to Improve Content Reach and Engagement<\/h2>\n

First, create content that has value to the user and they want to share. Unlike conventional advertising, the best content marketing strategy is to inform and gently influence your target audience. This means creating content that includes a somewhat neutral perspective with supporting facts, tips, and ideas. Ask yourself this question, “How many people will Like, Share or Repost advertising?”. Not many, right? Rethink your content style and set a foundation for success.<\/p>\n

Identify Content Promotion Channels and Platforms<\/h3>\n

Develop a solid understanding of the mediums, channels and platforms for publishing and promoting your content. Generally this list would include:<\/p>\n