{"id":4367,"date":"2023-01-25T16:11:00","date_gmt":"2023-01-25T21:11:00","guid":{"rendered":"https:\/\/eplatformmarketing.com\/blog\/?p=4367"},"modified":"2025-01-02T11:52:11","modified_gmt":"2025-01-02T16:52:11","slug":"digital-pr-to-improve-branding","status":"publish","type":"post","link":"https:\/\/eplatformmarketing.com\/blog\/digital-pr-to-improve-branding\/","title":{"rendered":"How Digital PR Can Improve Your Brand Presence"},"content":{"rendered":"\n<h2>Digital PR Strategies and Campaigns<\/h2>\n<p>Gone are the days when traditional PR sufficed to meet most businesses&#8217; needs. In the internet age, when digital transformation continues to take hold, PR needs to become digital too. It must evolve past press releases and damage control and delve into proactive branding and online visibility. Under this umbrella definition, ignoring the sum of what makes digital PR tick can prove a costly <a href=\"https:\/\/eplatformmarketing.com\/blog\/common-digital-marketing-mistakes\/\" title=\"Learn how to avoid common digital marketing mistakes\">digital marketing mistake<\/a>. Perhaps most importantly, you\u2019d be missing out on how digital PR can improve your brand presence, fosters trust, and even boosts sales.<\/p>\n\n<h2>What is Digital PR?<\/h2>\n<p>To elaborate on its benefits, let us start with a proper definition. As the name implies, digital PR is simply leveraging the internet to implement customary public relations campaigns. How it differs from traditional PR is the much more extensive scope it can have, precisely because of its digital form.<\/p>\n<p>To illustrate this, consider some examples of traditional PR gone digital:<\/p>\n<ul>\n<li>Online press releases, instead of press releases on traditional media channels<\/li>\n<li>Reviews and interviews similarly expanded to digital channels<\/li>\n<li>Sponsoring events and networking with professionals within the same niche, both in-person and digitally<\/li>\n<\/ul>\n\n<p>In brief, PR focuses on an improved online presence because of the wealth of digital channels it can now occupy. That can now include Search Engine Optimization (SEO), networking for online press coverage, and more.<\/p>\n \n<p><img decoding=\"async\" src=\"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2023\/01\/pr-statistics.jpg\" alt=\"PR statistics provide a way to measure brand development online reach and visibility\"><\/p>\n\n<h3>Acquiring Digital PR Through Common Digital Marketing Efforts<\/h3>\n<p>This kind of approach to PR may seem unconventional or extensive, but it is a perfect fit. A wealth of established marketing channels and practices lend themselves to PR benefits with virtually no additional effort.<\/p>\n<p>For a very notable example of this, consider building citations to enhance authority. <a href=\"https:\/\/eplatformmarketing.com\/blog\/citation-building-2022\/\" title=\"Learn about the value of citation building\" rel=\"external\" target=\"_blank\">Citation building<\/a> is an established practice at the heart of local SEO, as we\u2019ve outlined before. By nature, digital PR-wise, it also:<\/p>\n<ul>\n<li>It perfectly lends itself to networking with one\u2019s peers in the process<\/li>\n<li>Enhances search engine visibility by boosting Domain Authority (DA)<\/li>\n<li>Produces inbound traffic through <a href=\"https:\/\/eplatformmarketing.com\/blog\/backlinks-management\/\" title=\"Learn about the importance of building high value backlinks\">effective backlinks<\/a><\/li>\n<\/ul>\n<p>It is this kind of overlap that digital PR presents, opening up immense opportunities within established marketing practices.<\/p>\n\n<h3>How Digital PR Can Improve Your Brand Presence.<\/h3>\n<p>In this article\u2019s context, however, outlining digital PR\u2019s benefits to brand presence may be more helpful. That\u2019s because <a href=\"https:\/\/www.meltwater.com\/en\/blog\/most-important-pr-statistics\" title=\"Melt Water Statistics\" rel=\"external\" target=\"_blank\">PR statistics<\/a> paint a rather odd picture; the PR industry does grow, but PR remains one of the most stressful jobs and is still isolated from most marketing teams. \nThis state of affairs does leave ample room for untapped potential. Businesses may unearth immense growth opportunities if PR professionals become more integrated into content and marketing plans. <a href=\"https:\/\/eplatformmarketing.com\/blog\/top-digital-marketing-trends-2023\/\" title=\"Explore current digital marketing trends\" rel=\"external noopener\" target=\"_blank\">Digital marketing trends<\/a> do point in the direction of omnichannel marketing, which perfectly aligns with digital PR.<\/p>\n\n<h3>#1 More Brand Awareness<\/h3>\n<p>First and foremost, digital PR explicitly seeks to generate brand awareness. Whether it\u2019s through SEO-generated traffic or wide online coverage, its philosophy is one of expanding businesses\u2019 online presence. Notable examples of this include:<\/p>\n<ul>\n<li>Inbound marketing, from SEO to backlinks and citations<\/li>\n<li>Influencer marketing and broader social media marketing<\/li>\n<li>Video marketing, including a video that humanizes brands<\/li>\n<\/ul>\n<p>As <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends\" title=\"Explore digital marketing trends in 2023\" rel=\"external noopener nofollow\" target=\"_blank\">marketing trends<\/a> show, no such channels or practices show any signs of slowing down. Therefore, chances are increasingly more businesses will embrace them to generate brand awareness. A PR mindset, with a keen eye on branding and brand humanization, can serve as an excellent booster to them.<\/p>\n\n<h3>#2 Better Search Engine Visibility<\/h3>\n<p>On brand awareness, the most direct way digital PR can improve your brand presence is through enhanced search engine visibility. If this seems unclear at a glance, consider such examples as the above:<\/p>\n<ul>\n<li>Valuable backlinks from high-DA websites boost your DA and your search engine rankings, in turn<\/li>\n<li>Citations directly enhance local SEO and help your <a href=\"https:\/\/eplatformmarketing.com\/blog\/google-business-profile-the-new-name-for-google-my-business\/\" title=\"Learn about the importance of your Google Business Profile\" rel=\"external noopener\" target=\"_blank\">Google Business Profile<\/a> reach local audiences<\/li>\n<li>Incoming traffic, whether from referral traffic or due to online coverage, produces engagement signals which also benefit SEO.<\/li>\n<\/ul>\n<p>Better yet, none of these are new or risky practices. SEOs the world over will attest to their effectiveness \u2013 digital PR embraces SEO more than most.<\/p>\n \n<p><img decoding=\"async\" src=\"https:\/\/eplatformmarketing.com\/blog\/wp-content\/uploads\/2023\/01\/digital-pr-improves-google-rankings.jpg\" alt=\"A silver laptop on an office desk displaying Google\u2019s search engine page.\"><\/p>\n\n<h3>#3 Increased social media engagement <\/h3>\n<p>As a direct byproduct of a more significant online presence, digital PR can also significantly enhance your social media marketing efforts. You <a href=\"https:\/\/eplatformmarketing.com\/blog\/need-social-media\/\" title=\"Learn about the value of social media for marketing\" rel=\"external noopener\" target=\"_blank\">need social media<\/a> in the digital age, and the two align perfectly.<\/p>\n<p>For some basic examples, consider the following:<\/p>\n<ul>\n<li>Social media content, which boosts brand awareness and generates website traffic<\/li>\n<li>Influencer marketing, which incites engagement with audiences invested in your niche<\/li>\n<li>Online coverage, which can drive awareness to your social media activities \u2013 and your website, in turn<\/li>\n<\/ul>\n\n<p>For a more specific example of the latter, once you\u2019ve established expertise within your niche, you may consider contributing to <a href=\"https:\/\/www.helpareporter.com\/\" title=\"Help a Reporter Out\" rel=\"external noopener nofollow\" target=\"_blank\">Help A Reporter Out<\/a> (HARO). This platform sees use by both digital and established traditional media and is among the best ways to garner PR.<\/p>\n\n<h3>#4 More User-Generated Content (UGC)<\/h3>\n<p>Once you begin reaping the benefits of your efforts, UGC will present a curious case. It\u2019s a testament to how digital PR can improve your brand presence effectively, and a perpetual asset toward generating more. <\/p>\n<p>In brief, an expanded brand presence and meaningful engagement will soon inspire users to offer their content to you. That may include such content as:<\/p>\n<ul>\n<li>Infographics and guestographics, which can enrich your existing pages<\/li>\n<li>Social media content, which drives more engagement<\/li>\n<li>Video testimonials, which incite further trust with audiences<\/li>\n<\/ul>\n<p>Where <a href=\"https:\/\/eplatformmarketing.com\/blog\/best-online-review-management-services\/\" title=\"Learn about the value of online reviews\" rel=\"external noopener\" target=\"_blank\">online reviews<\/a>, another product of effective digital PR, can start your branding consolidation, UGC can cement your brand. <\/p>\n\n<h3>#5 More Brand Trust<\/h3>\n<p>On the subject of brand trust, this benefit cannot be overstressed. The <a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\" title=\"Edelman Trust Barometer\" rel=\"external noopener nofollow\" target=\"_blank\">Edelman Trust Barometer<\/a> has identified a steep decline in brand-consumer trust for years. In addition, it rightly identifies diminishing conversions. In turn, consumers value ethical drivers and prefer approachable brands which deserve their loyalty.<\/p>\n<p>That is digital PR\u2019s final, definitional benefit. As a culmination of the above, digital PR can strengthen your brand presence by inciting trust. That may be achieved through such means as:<\/p>\n<ul>\n<li>Brand humanization through interviews, staff and workplace showcases, and influencer brand ambassadors<\/li>\n<li>Evident customer satisfaction through reviews, testimonials, and comments<\/li>\n<li>A stellar online and offline reputation in your field through event sponsorships, clear mission statements, cause marketing, and more.<\/li>\n<\/ul>\n\n<p>After all, digital PR does not exclusively delve into brand awareness and online visibility. It also focuses on positive brand perceptions and fostering trust, as traditional PR has always mandated.<\/p>\n\n<h4>Conclusion<\/h4>\n<p>To summarize, there are ample ways digital PR can improve your brand presence. Worlds apart from traditional PR but still faithful to its key concepts, digital PR offers unparalleled opportunities for digital growth. From expanding online visibility to driving engagement and fostering trust, it\u2019s an invaluable asset in an increasingly competitive digital age.<\/p>\n<p>It can feel daunting, however, given its scope and applications. As such, <a href=\"https:\/\/eplatformmarketing.com\/blog\/why-hiring-a-digital-marketing-agency-is-a-smart-move\/\" title=\"Explore hiring a digital marketing agency\" rel=\"external noopener\" target=\"_blank\">hiring a digital marketing agency<\/a> may be a route to consider. As powerful a tool as it is, it does need a strategic approach to best pay off.<\/p>\n\n<h5>About the Contributing Author<\/h5>\n<p>James McMahon is a freelance copywriter and licensed psychologist who frequently contributes to <a href=\"https:\/\/archstonerecovery.com\" title=\"Archstone Behavioral Health\" rel=\"external noopener nofollow\" target=\"_blank\">Archstone Behavioral Health<\/a>. He writes on all matters of SEO and PPC but also maintains a keen professional interest in mental health and healthcare marketing.<\/p>\n \n<h5>Footnotes &amp; Credits<\/h5>\n<ul>\n<li>Image #6950229 credit on <a href=\"https:\/\/www.pexels.com\/photo\/man-people-woman-office-6950229\/\" title=\"Image #6950229 on Pexels.com\" rel=\"external noopener nofollow\" target=\"_blank\">Pexels<\/a><\/li>\n<li>Image #1089842 credit on <a href=\"https:\/\/www.pexels.com\/photo\/white-board-on-beige-surface-1089842\/\" title=\"Image #1089842 on Pexels.com\" rel=\"external noopener nofollow\" target=\"_blank\">Pexels<\/a><\/li>\n<li>Image #4960630 credit on <a href=\"https:\/\/www.pexels.com\/photo\/gadgets-with-cryptograph-on-the-table-4960630\/\" title=\"Image #4960630 on Pexels.com\" rel=\"external noopener nofollow\" target=\"_blank\">Pexels<\/a><\/li>\n<li>Image #67112 credit on <a href=\"https:\/\/www.pexels.com\/photo\/macbook-air-on-grey-wooden-table-67112\/\" title=\"Image #67112 on Pexels.com\" rel=\"external noopener nofollow\" target=\"_blank\">Pexels<\/a><\/li>\n<li>Image #7676394 credit on <a href=\"https:\/\/www.pexels.com\/photo\/a-woman-recording-herself-with-a-smartphone-while-eating-7676394\/\" title=\"Image #7676394 on Pexels.com\" rel=\"external noopener nofollow\" target=\"_blank\">Pexels<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital PR is an incredibly cost-effective way to improve your online brand presence, visibility, and reach.  Learn how to develop an effective digital PR strategy.<\/p>\n","protected":false},"author":3,"featured_media":4390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"0","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"0","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"1","share_counter_number":"120","override_like_counter":"1","like_counter_number":"477","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_post_split":{"enable_post_split":"0","post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]},"footnotes":""},"categories":[31,32,35],"tags":[42,79],"class_list":["post-4367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising-articles","category-local-search-articles","category-sem-articles","tag-branding","tag-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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