Social Media Marketing

Why Use Social Media?

Businesses utilize social media to strengthen branding, engage existing and potential customers, drive website traffic, generate leads, and become a top-of-mind choice for future needs.

Social media marketing for business is utilized to promote and advertise a company, their products and services. A compelling reason to use social media is having a wide reach to influence a targeted audience in a cost-effective manner.

Benefits of Social Media

Social media delivers valuable direct and indirect benefits. Social media is a golden opportunity to reach and influence customers with information that offers solutions, answers questions.

Social media can be a great barometer of how customers view your company, and give valuable insight on what your business is doing right and may need to improve. Ultimately, you can build brand trust and authority with your audience.

How We Can Help You

Our social media team has worked on social media since the early 2000's. From MySpace and chat rooms to today's diverse range of social platforms, we've learned a lot. An overview of what we can do for you includes:

• Social Media Strategy Consulting: We can consult with you to create an effective social media strategy. Let us guide you to the best platforms and content marketing strategies.
• Create Social Media Accounts: We can create your social media business pages. We can also manage settings, and add social media page links to your website.
• Setup & Optimize Profiles: We can customize your social media pages to reflect your brand identity including logo, banners, images, voice, and style.
• Social Media Management: Our team of social media experts can create and post engaging content on any platform. From posts, pins, reels and more, we can maintain a sharp, professional social media presence for your business.

Your business could be missing a lot of opportunities to influence customers if you don't have active social media campaigns.

Contact us to learn more about leveraging our social media services to open doors for your business. We can help your company to reach more customers, expand your brand presence, and boost awareness of your company, products, and services.

Cobb In Focus Article

E-Platform Marketing featured in a Cobb In Focus magazine article, "Why You Need Social Media" for business. Click image to see article online.

For years, we have said: "Your business could be missing a lot of opportunities to influence customers if you don't have active, well-managed social media campaigns."

Get Organized & Have a Plan

The first thing to do is identify your goals and objectives for social media marketing. Without a plan, your efforts are like a train without a track. Do some research, organize your thoughts, and reach out to an agency for strategy consulting. Being organized is critical.

The second thing to do is identify the person or agency that will actively manage your social media campaigns. They need to be knowlegeable, committed to the Plan and time required. The role, authority, and processes need to be well defined.

Branding & Style Guide

Developing a distinct brand identity is crucial for your business. This sets you apart from your competitors. Your brand identity presents your company's personality, values, and value proposition. This sets the foundation for creating your company's reputation.

A branding style guide defines your public persona. It covers the tone, language, and visual elements for all public-facing communications. This ensures that every interaction with your brand is cohesive, professional, and instantly recognizable.

Best Social Sites For Business

There are numerous social media sites. Part of our job is to determine which social sites are the best fit for your business, and create appropriate content for that site. Site-to-site, there will be different ways to reach your target audience.

We can create your social media business accounts, create content, schedule posts, and manage interactions on top social media sites for business. The top social platforms, with percentage used by businesses (per Statista.com), are:

Facebook (86%), Instagram (79%), LinkedIn (65%), TikTok (28%), YouTube (51%), and X/Twitter (31%).

Six Key Campaign Steps

1. Social accounts profile creation and optimization
2. Social media marketing strategy and team building
3. Content creation, posting, cross-platform sharing
4. Engaging and nurturing through interaction
5. Targeted paid advertising to boost reach (optional)
6. Track, measure, and analyze campaigns performance

Building your social media presence can be scaled, meaning there's no rule that you have to go all in at once. In fact, it is sometimes better to start small, refine the process, then expand.

Does Social Media Matter?

It's not uncommon for us to hear "We don't need social media. Our customers don't use social media". In full disclosure, we once thought the same thing. Now, we know every business needs at least a modest presence on social media.

We can assure you that directly or indirectly, your customers are influenced by social media. In fact, just look at the world around you to see how people are glued to their devices. Simply put, social media marketing can help you reach more potential customers.

Social Media Is Everywhere

Answers to Common Questions

• Cost of Social Media Marketing: Social media marketing runs between $300 and $1,000 per month for full-service account management (add for advertising spend). Costs vary depending on level of services, hours required, and your goals.
• Contractual Commitment: Our agency asks for a 3-month commitment, then converting to month-to-month participation. You can stop anytime. There are no long-term contracts.
• Content Ownership: Where we have such authority, you will own content that we create for you. We cannot assign ownership of intellectual property owned by others (stock photos, etc.)

How To Move Forward

Interested in learning more or getting a quote?

Simply call us at 770-429-5300 or click the button below to request more information.