SEO Company in Kennesaw, GA
Custom SEO Services That Improve Ranking, Traffic, and Lead Generation
Atlanta's Original SEO Company
E-Platform Marketing helps businesses improve organic search visibility through technical SEO, local SEO, content optimization, schema markup, GEO, AEO, and conversion optimization strategies. Our SEO services boost organic search visibility, drive qualified traffic, and maximize conversions. A new benefit is having a business cited and summarized in AI Overviews.
Founded in 2002, our agency is the first full-service digital marketing company in Atlanta. For 20+ years our in-house SEO experts have helped clients across the USA with custom-tailored SEO solutions.
We are a highly experienced, reliable, and trusted SEO agency. We are listed on Dun & Bradstreet, Clutch, TopSEOs, and other industry websites. We do not outsource our work to foreign countries. We offer reasonable pricing for professional work.
Comprehensive SEO Services
Our SEO specialists benefit from 25+ years of studying and mastering ever-evolving search engine algorithms. Modern SEO is a multi-faceted process (far beyond keywords and backlinks) that requires a balanced and strategic implementation.
Comprehensive SEO requires on- and off-page work including AEO and GEO. A complete SEO strategy includes mobile-first optimization, performance improvements, structured data, conversion optimization, content planning, link-building support, schema markup, and more. The key factor for SEO success is knowing how to do it, not simply what to do.
Our comprehensive approach to SEO requires a solid understanding of the entire search experience—from how to get your business ranked to influencing users to contact your business. Ready to start? Contact us or call 770-429-5300.
What Is Included With Our SEO Services?
Every SEO client has their own unique situation. The scope of work is built around client needs and budget. Here is a partial list of what can be included:
- SEO for AI Semantic Search
- SEO audit and baseline analysis
- Technical SEO improvements
- On-page SEO, AEO, GEO upgrades
- Page Speed optimization
- Content optimization and image optimization
- LD-JSON Schema markup
- Structured Data
- Conversion optimization (CTAs)
- Keyword research / search intent mapping
- Analytics and KPI monitoring
- Customized SEO strategies
SEO vs Local SEO vs GEO vs AEO
SEO Services
Search Engine Optimization services (SEO) is an established, although evolving, process to improve search engine organic rankings for a website. This generally helps a business website to be found higher in search results for specific keywords or search phrases.
Local SEO Services
Local SEO (LSEO) refers to the process to improve visibility and ranking of a business in local search results. Local SEO can boost visibility for Google Business Profile and Bing Places for Business listings, as well as Maps listings. Local SEO requires active management of listings.
GEO Services
Generative Engine Optimization services (GEO) focus on optimization to establish authority factors positioning the business (brand) as being reliable and trustworthy. This lays the foundation for getting a business included in AI answer boxes results.
AEO Services
Answer Engine Optimization (AEO) helps businesses get their information cited and summarized in AI search and voice search results. AI presents information provided by a business which is an inferred recommendation for their products and services.
Our SEO Process
Our SEO process is built on managing content, code, and reputation. The mix of tasks and the implementation schedule varies based on client needs. External factors, primarily competition, greatly influence the development of each SEO strategy.
A quick summary is defining client goals, completing a digital presence SWOT analysis, and assessing existing assets (website, etc.). Some situations require some clean-up work, some are severely undeveloped, and some need a general overhaul. We offer customized SEO processes to achieve optimal results. We do not use a generic SEO process template.
Industries Served
We provide SEO services for businesses across a wide range of industries throughout the United States, helping each client improve visibility, attract qualified traffic, and generate stronger leads. Our team customizes every SEO strategy to fit your market, audience, competition, and growth goals.
- Law Firms
- Service Companies
- Industrial Companies
- B2C Companies
- B2B Companies
- Healthcare Practices
- Other SMB's
SEO Audit & Website Visibility Analysis
Any SEO work requires a certain amount of assessing the quality of existing optimization and rankings relative to the needs of the client. This is an area where our decades of business experience gives our clients a competitive edge on their competition.
Our SEO specialists utilize specialized apps and services to crawl websites and find issues. Our process is enhanced with manual reviews using our proprietary checklist and guidelines.
Core Items to Analyze
- Indexing Issues
- Title and Description
- Section and Heading
- Schema Markup
- Structured Data
- Content Quality
- Page Load Times
- Linking Practices
- Reviews Profile
Local SEO Services for Kennesaw, Marietta, Woodstock, Canton, Acworth and Anywhere in the USA
Mastering Local SEO is critical for any business that thrives on nearby customers. This includes a service business that goes to a customer, and a physical location that needs foot traffic.
Local SEO services provide a business with a measurable advantage over nearby competitors that lack local search visibility. If your customers do searches that include near me, city or zip code you need to have prominent visibility on business profiles, Maps listings, and voice search.
The Best Local SEO Services
- Google Business Profile optimization
- Bing Places Profile optimization
- Google Maps optimization
- Bing Places for Business optimization
- Apple Maps optimization
- Local Citations and Business Listings
- Open Graph tags
- Review and Reputation optimization
- Service Area Optimization
Getting started is easy! Our in-house local SEO team can create, claim, and optimize profiles, listings, and voice search for your business. We have extremely competitive rates for quality work done in the USA. Reach out to a Local SEO expert.
Technical SEO Services
Technical SEO generally refers to improving the performance aspects of your website. Technical SEO is particulary important for meeting Google's Mobile First Indexing standards.
Click the following link to learn more about Technical SEO services. The benefits of technical SEO are improved search engine ranking and user experience. In particular, fast loading websites earn higher ranking on mobile device search results.
Key Areas We Cover
- Crawlability and Indexation
- Canonical Tags
- XML Sitemap optimization
- Robots.txt Review
- Page Speed Improvementss
- Schema Markup
- Broken link cleanup
- Redirect Chain Cleanup
- Mobile User Experience
What is your approach to developing SEO strategies?
SEO Strategies
Tailored SEO Solutions
There is no one-size-fits-all SEO strategy plan
Every plan has to fit the unique needs of the client organization. We create fluid SEO strategies that consider the best use of the budget with specific regard to expediting an ROI. This often means scaling implementation to balance achieving quick gains while pursuing high-value long-term benefits. It's a savvy approach we've perfected.
How do you measure progress and results?
Getting Started
Baselines & Benchmarking
Comparing where we were, to where we are
We start with a discovery process to understand your goals. This establishes the baseline for measuring progress. As for measuring results, we rely on performance data, and direct feedback from clients. Analytics data shows clicks, page views, etc.. We are bottom-line focused, meaning we rely heavily on hearing from our clients (getting more leads, better leads, etc.).
Tailored SEO Strategies
The best SEO strategy is one is fluid by design to meet the unique and changing needs of your business. Your strategy must be scalable and dynamic to address changes within your business and marketplace. We all know that nothing stays the same, right?
The methods used to establish optimal visibility varies depending on the type of business, competition, and target demographic. The implementation schedule for these tactics is largely determined by your budget (how much work can be done in a given month). Your SEO strategy may need to consider special needs such as seasonal opportunities, product launches, sales promotions, etc.
What tools and data do you use to measure progress?
Performance Metrics
Key Performance Indicators
Assessing where we were to where we are
Defining client goals and identifying KPI's is a critical part of how we measure and assure success. Client goals and KPI's establish the benchmarks for measuring results. The goals and KPI's need to be specific, measurable, and periodically updated. Common metrics used to gauge performance are: website traffic, conversion rates, time-on-site, user journey path, phone calls and form submissions. As part of our SEO management services we utilize services such as SEMRush, Ahrefs, and PageSpeed Insights for KPI data.
Do you utilize active communication with clients?
Client Feedback
Moving Beyond Numbers
We compare client experiences to our data
Raw statistical data is okay, but is not nearly as important as what our clients experience. We maintain active communication with clients to discuss lead generation volume, quality of leads, and how well our work supports the overall needs of the business. For measuring campaign performance for fully-integrated, multi-channel SEO campaigns. a best practice is to track and discuss performance for each individual channel.
Types of SEO Services
On-Page SEO
On-page SEO refers to tactics that affect ranking by optimizing website coding and content. This includes technical SEO and content optimization including Schema markup, semantic markup, intra-site links, optimizing page title and description tags, Open Graph tags, geo tags, accessibility, performance enhancements, and more.
Explore Technical SEO
Off-Page SEO
Off-page SEO refers to techniques not done directly on your website that boost your company's brand, visibility, and affect search engine ranking. This includes quality link building, local search marketing, content marketing, customer reviews, citation building, directory listings, social media, press releases, and more.
Explore Local SEO
Conversion SEO
Conversion optimization is done to increase the amount of specific user actions on your website. Typically, the objectives are more phone calls or contact requests. Other types of desired actions are downloading content, opting-in to notifications, subscription sign-ups, requesting more information or product samples.
Explore Conversion Optimization
Enhancing Optimization
Local Search SEO
What is Local SEO? Local SEO refers to the methods of improving localized business listing visibility. Local search can expand your digital presence to drive phone calls, online inquiries, foot traffic, and build brand awareness. Any business that serves a local customer base should be using local SEO services.
We offer local SEO marketing services to create and optimize Business Listings and Maps Listing on Google Business Profile, Bing Places for Business, Apple Maps, Google Maps, and similar websites.
Analytics & Reporting
We can install Google Analytics 4 (GA4) and other analytics services to collect events-based data. Google Analytics gives marketers a free way to analyze important website user metrics (far more than simply tracking the number of website visits).
Analytics can track a website visitor's journey path to reveal critical usage data. Continuous evaluation allows for timely adjustments, ensuring that marketing efforts align with evolving market trends and business needs.
Move Forward
Reach Out Anytime
Contact our SEO experts for tailored solutions to boost visibility, website traffic, and lead generation.
Call 770-429-5300 or contact us online.
Don't forget to check out our SEO services Google reviews.