Digital Marketing Consultant

Our Consulting Style

Firstly, we recognize a line between billable consulting and simply working with our clients to create and manage effective marketing campaigns. In most of our client-agency engagements, ongoing consulting is a free benefit within our account services.

Our personal style is being friendly, down-to-earth, and pragmatic. We're interested in learning about our clients' situation, needs, and goals. Once informed, we can move into conversations that facilitate arriving at practical and creative marketing solutions.

Fear Not

We understand that business owners commonly face certain challenges when working with consultants. Because standalone consulting is a minor part of our business, we're not motivated to have endless meetings to maximize billing. Our interest is solving a client's strategy needs, and hopefully, then providing services.

We strive to avoid common pitfalls: having clients feel they don't know much about the work being provided, or feeling uninformed about progress and results. We want you to share in the success.

Setting Expectations

All too often, consulting agencies overpromise results, inflating expectations about the speed and level of results simply to make the sale. Our style is underpromise and over deliver. As advisors, we set conservative expectations, and then work hard to substantially exceed those expectations.

ROI Concerns

We promote our real-world client-side business experience. We know that the cost of working with a marketing agency, specifically the ROI, is the primary concern. To this point, we make ROI a key consideration for any strategy recommendation. We think about short- and long-term ROI performance.

Lack of Understanding

Again, our real-world business experience sets us apart from the majority of consultants. While others probably do not, we know what questions to ask to get a meaningful understanding of your business. We know how the pieces fit together, and how to create strategies that best serve the needs of the business.

Waning Enthusiasm

Most consultants enter with great energy and enthusiasm. As the consulting moves from lofty conversation to critical thought, that enthusiasm fades. For us, consulting is a pre-game exercise. We are very competitive, so our enthusiasm moves forward into managing our mutual success.

As much as reasonably possible, we want to match our style to the needs of our clients. Our general commitments to our clients are:

• Establish primary contacts and information
• Set realistic expectations and goals
• Ensure a working understanding of the business
• Provide feedback on campaign performance
• Collaborate on strategy development and updating
• Partner on decision making control and involvement

Get Marketing Consultant Help

Interested in leveraging marketing consulting services?

Simply call us at 770-429-5300 or click below to request more information.

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