Google Business Profile Optimization

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free local search marketing tool to create and manage a local business visibility on the Google search engine and Google Maps. If you run a business that serves customers at a particular location, or you serve customers within a local service area, a Google Business Profile can generate more customers. Verified businesses with positive reviews on Google are twice as likely to be considered reputable by users.

Active Google Business Profile management is a game-changer for increasing online lead generation. Having complete and current information on Google enables potential customers to find your business when they are ready to buy the products or services you offer. With features such as phone number, map and directions, text messaging, and tap-to-call it is easy for customers to contact your business.

Benefits of a Google Business Profile

1. Maintain accurate information about your business online.

• Make critical business information available to potential customers, i.e., business hours, website, phone number, location and directions.
• Use the mobile app to stay up-to-date with your online presence wherever you are.

2. Attract New Customers

• Optimize your Google business listing to improve ranking visibility.
• Point customers to your website
• Enable text messaging and phone calls

3. Influence Potential Customers

• Post photos of your products, services, notifications, and specials.
• Collect and respond to valuable customer reviews.

4. Protect Existing Customers

• If your existing customers cannot find your business with ease, they may call a competitor.
• Visibility and prominence boost branding
• Being found makes it easier to more valuable customer reviews.