Industrial Digital Marketing

Creativity Is Essential

The quality of a digital marketing strategy for anindustrial business can make or break a company. A common challenge in developing the best industrial marketing strategies is finding an agency that actually understands the industrial sales channels and processes. You need a digital marketing agency with substantial industrial experience to create a plan tailored to reach and persuade industrial-minded customers. Industrial business experience is what makes the difference.

Fluid & Scalable

The best industrial digital marketing strategies are fluid and scalable to evolve with changing market conditions. As for scalable, that applies vertically and horizontally. Scaling may apply to putting more effort into your SEO strategy. Scaling could be going wider by strategically leveraging more channels and platforms. Reach out to an industrial marketing expert to discuss your challenges and oblectives.

Pragmatic Thinking

You can't have a strategy without thinking strategically. What this means is, your agency can't just present a list of channels, platforms or tasks, and say let's do all of this. You need to start with a discovery and strategy session to clearly define needs of the business, measureable objectives, and the marketing budget.

The next step in creating a game plan is identifying services that have the highest potential to achieve objectives, and can be implemented within the budget. As for the budget, when working with an agency, it is imperative to know the cost of any third-party services and expected hours required.

Strategic Implementation

With a good list of services, channels, and platforms you can then delineate methods and tactics for managing tasks within each service. It is important to have a specific plan how each channel will be used, and the goals for each one. Active competitive intelligence and awareness of market changes will help to keep you on track.

The measure and duration of all services and tasks need to be continually evaluated for adjustments that affect achieving a good ROI. Understanding analytics is an art in itself. Don't make knee-jerk reactions to minor fluctuations in site traffic or lead generation. Work closely with your agency to make strategic adjustments.

Current Best Picks

Based on current digital marketing trends, here are our picks for the best digital marketing services for industrial businesses:

• Website SEO to keep your website prominent in search results for high-value keywords. We strongly advise using traditional SEO best practices and new tactics for semantic-based AI driven search.
• Content Marketing using well-developed content that solves customer problems educates, and answers questions. This is an excellent way to showcase the expertise and authoritativeness of your brand, get highly-targeted placement, and increase site traffic.
• Local SEO Although many of your customers may not be local, this can help you if they search for your business name and city name. Additionally, it helps SEO to have links to your website from trusted citation websites.
• Customer reviews and testimonials serve to build trust and influence potential customers. Additionally, reviews heavily influence business listing rankings on search engines such as Google, Bing, and new AI driven search engines.
• Social Media isn't a huge driver for industrial lead generation; however; if done properly it can boost brand awareness and brand authority.
• Email Marketing, using only emails from people who have opted-in to receive emails, is an excellent way to maintain a relationship, nurture leads, and advertise promotions.

Your marketing strategy may utilize some or all of these platforms.

Marketing Automation

We maintain a certain level of skepticism for marketing automation. Automation can simplify some processes; however, it runs counter to custom tailored approach to digital marketing. If you're inclined to go this route, here are some of the most popular current marketing automation platforms:

• HubSpot Marketing Hub offers comprehensive inbound marketing functionality and has CRM integration for over 1700 apps.
• Salesforce Pardot is a leader for B2B marketing automation. It features exceptional analytics with account-based marketing solutions.
• Mailchimp is stellar email marketing and automation platform with features including Customer Journey Builder to automate campaigns, dynamic content to automatically personalize emails, integration with popular apps, retargeting ads, and transactional emails to respond to customers.
• Constant Contact offers an easy to use email marketing platform with customizable templtes and analytics.
• Brevo: Provides a user-friendly interface with email, SMS, and WhatsApp marketing support, along with basic CRM functionality.
• Twilio Engage is a DIY solution that integrates with popular customer engagement apps and data sources.

The best choice depends on your specific business needs, budget, and desired level of automation workflow features.

Get Marketing Help

Interested in learning more about our industrial digital marketing services?

Simply call us at 770-429-5300 or click below to request more information.

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