Industrial Digital Marketing
Our real world business knowledge is our competitive advantage for developing practical and successful industrial internet marketing strategies and programs. We are sales and marketing professionals.
Why Work With Us
We have client-side business experience in industrial sales and marketing management, and 20+ years industrial marketing experience at ThomasNet and our own agency. We understand the internal needs of a new business, growing business, and a struggling business.
We understand sales and marketing, including direct sales, dealer, and distributor sales channels. We also know traditional and digital marketing. This makes us uniquely qualified to be your industrial digital marketing agency.
We have worked with manufacturing companies, B2B service companies, industrial parts and equipment sales companies, commercial contracting, transportation companies, and more.
Industrial internet marketing is far more specialized than general consumer targeted digital marketing. Marketing an industrial business online requires specialized knowledge of the industrial marketplace, buying processes, and distribution channels. The need to target a specific type of buyer, niche market or industry mandates precludes most internet marketing firms from providing exceptional results.
Our industrial internet marketing team can create a custom industrial marketing strategy and manage the many elements needed to improve search engine rankings, control costs and generate qualified leads. We offer individual services and comprehensive programs which bundle multiple services. Some of the services we offer include:
Industrial Website Design and SEO
Search Engine Optimization is the primary focus for most industrial clients. Being found high on the first page of search engines drives brand recognition, lead generation, and sales. We offer on-page and off-page SEO services that improve Google's Pagespeed Insights scores and deliver highly competitive organic rankings.
Industrial website design is an area of expertise for our agency. Our industrial website design specialists can create a customized, mobile friendly B2B website to make your business stand out from the crowd.
Industrial PPC Management
Our approach to PPC management is to use paid search advertising services to target high value keywords or specific niche opportunities. Pay per click campaigns can be structured and managed to deliver a positive ROI. There are proven pay per click management strategies to drive traffic to your site, improve on-site conversions and control costs. Building a PPC campaign that leverages our industrial keyword research and real world business knowledge gives you a distinct advantage over a lot of your online competition. Our bottom line objective is to focus your budget on only relevant traffic and not waste money chasing questionable traffic. We focus on improving the quality of leads and not the quantity of traffic.
Directory Advertising Consulting
Industrial Online Directories present an opportunity for an industrial company to reach a highly qualified audience. Similar to the consumer focused Internet Yellow Pages, industrial directories have many advertising options and cost is always a concern. Our industrial marketing professionals can help you to evaluate the best providers for your type of business. If you need a complete overhaul of your online marketing you may want to consider our Industrial Website Design Services. From consulting or program management to website design and development we have a complete suite of solutions for your industrial marketing needs. Here are a few reasons that you may want to consider an industrial directory.
Expand Your Visibility and Reach
How many salespeople would you need to cover the entire United States? Are you missing sales because you are unable to reach buyers in or out of your existing sales territories? Buyers and influencers are online every day seeking suppliers. Developing broader online visibility strengthens your brand identity and helps to generate more leads.
When listening to advertising sales people you need to keep in mind that their goal is to sell BIG online advertising programs. Our goal is to help you get more business. Our online advertising consulting removes the hype from sales pitches and instead focuses on finding cost effective ways to connect your business with online prospects.
Develop Brand Recognition
Brand recognition is done to make your business a first-in-mind choice for buyers. Strong brand development typically brings more buyer inquiries and increases sales. Our industrial internet marketing team can expand your presence on social media sites, industrial buyer sourcing sites, and online media.
Penetrate Markets With Precision
You can spend years traveling, knocking on doors, and asking for a chance to bid on a project in a new market. An alternative is to be listed in industrial directories, in the exact category that you desire, where buyers may find you. If well planned, industrial directories can give your business a competitive edge in niche markets.
B2B Digital Marketing
Industrial internet marketing requires a different approach versus typical consumer focused internet marketing.
Agency PresidentJim Hobson will personally work with you to create marketing strategies that meet the needs of your business.
Here is a snapshot of what we can do for you, and approximate prices for our industrial marketing services:
- Online Marketing Services: Industrial digital marketing for lead generation typically includes SEO, PPC advertising, content marketing, and directory listings. We also offer social media, and internet press releases help with brand development.
- Digital Marketing Prices: A small B2B business often has a digital marketing budget between $1,500-$2,000 per month. A reasonable internet marketing budget for an industrial company is $4,000-$10,000 per month. Companies in highly competitive industries, and who market internationally, may need to commit to $20,000 or more each month.
Before you sign an expensive advertising contract give us a call for a free phone consultation. We have no affiliations with any advertising company and offer unbiased advice and recommendations.
We can help you to evaluate online advertising options, and compare it to other methods for online lead generation. Our industrial advertising consulting services are very useful if you are considering cutting or starting ads on:
- IHS Engineering 360 (GlobalSpec)
- IQS Directory
- MNI International
- Industry Select
- Industry Net
- Manufacturers Quote
- Process Register
Interested in learning more or getting a price quote?
Simply call us at 770-429-5300 or click the button below to request more information.Request More Information