PPC Management
PPC Advertising Agency
25 Years Experience
We were early adopters of Google Advertising. In 2000, E-Platform Marketing (then named, Get Real Sales & Marketing) first started managing pay-per-click advertising. Since then, we have grown through the evolution of Google PPC advertising and the many other paid search platforms.
We have successfully managed local, regional, and national PPC ad campaigns for B2B and B2C companies. As a full-service PPC management company we offer account set-up and total campaign management including custom landing page creation.
ROI and Cost Control
Controlling Ad Spend is a critical part of PPC management. We pay close attention to maintaining competitive positions, generating quality clicks, and controlling paid search advertising costs. Our ability to ensure marketing campaigns success comes from a complex and tailored approach.
We are ROI driven. We strive to provide our clients with cost-effective paid search advertising services. Our team works hard to drive quality lead generation at a reasonable cost.
Targeted Advertising
Mobile PPC Advertising
Mobile PPC advertising can deliver amazing results, especially when your customers prefer to use cell phones and tablets for browsing. In fact, a majority of our PPC clients receive up to 90% of their ad clicks from mobile devices. Mobile ads are money makers.
Mobile ads work very well for almost every type of business. The reason is simple, most people have their phone readily available when they need something. Look around you and notice how many people are on their mobile devices. Mobile ads reach these people.
Local PPC Advertising
Local PPC advertising is very cost-effective as it targets people with a relevant need, ready to buy, and near your business. Local SEO is very effective for service companies, law firms, healthcare providers, and businesses needing walk-in traffic.
We leverage geo-targeting to present ads to consumers in your target area, and utilize cutomized ad copy to improve conversions. Additionally, ad campaigns can be set to run at specific times to avoid wasting your ad-spend budget.
PPC Remarketing
Turn curious lookers into new customers. Remarketing allows you to strategically re-serve your ads in front of users who have previously clicked on your ads and visited your website.
By retargeting these prospects your ads are more likely to produce a lead or sale. This is because these users have shown an interest in your products or services. These ads work like a follow-up call.
Social Media Ads
Social media advertising is a specialty form of PPC advertising. Although there is far less traffic than Google, it is easier to engage a highly targeted demographic. Social ads are also less expensive.
Using data-driven campaigns we're able to optimize ad targeting and audience segmentation to reach the right people, at the right time, with the right ad copy. Facebook is our platform of choice.
Cost-Effective Lead Generation
Lower Spend, Higher ROI
ROI is critical.Our approach to PPC management focuses on driving high-quality leads at the lowest reasonable cost. A key part of our strategy is avoiding clicks from low value searches. As for reaching the right type of customer we rely heavily on:
Keyword Refinement Refining your keywords list greatly increases ad spend ROI. We cull keywords that indicate low potential or irrelevant intent. For small budget campaigns we may cull terms that indicate the search is for someone very early in the buying cycle.
Negative Keywords. By applying negative keywords we can mitigate wasting budget on irrelevant searches. When a user includes a negative keyword in their search phrase, your ads will not be displayed. (i.e., "Free", "DIY")
Ad Optimization
- Total PPC Campaign Management
- Refined Geo-Targeting
- Keyword Research and Clustering
- Negative Keywords Development
- Dynamic Keyword Insertion
- PPC Ad Copy Writing
- Headlines & Descriptions
- Image Extensions
- Call Extensions
- Location Extensions
- Callout Extensions
- Sitelink Extensions
- Structured Snippet Extensions
- Landing Page Creation
Boost Lead Generation
Start Your PPC Advertising
Improve your lead generation quality and volume with PPC advertising.
Contact us now for a free consultation and discover how PPC can boost your lead generation. Get a competitive edge with PPC advertising, and reach more customers!