Landing Page Design
How to Improve Advertising ROI
Landing Page Designers
Are you looking for ways to improve the performance of you advertising campaigns? If your ads drive customers to your website, you need to learn about the power of landing pages.
Consider a company with a modest advertising budget. If landing pages multiply lead generation the increased revenue comes without needing to increase ad spend. This may then allow for the advertising budget to be split to drive lead generation for additional products or services.
Our agency has been creating (and improving!) landing page strategies and designs for over 20 years. What started as simply adding phone numbers or contact forms to every page developed into strategic layouts and designs. Our landing page creation services can include adding your analytics and tracking codes.
Reasons for Landing Pages
There are many reasons to invest in custom tailored landing pages. The short explanation is to improve your advertising ROI by increasing conversions with the possibility of lowering ad spend.
How effective can landing pages be for advertising results? In a 2025 article published by Digital Silk, here are just four very telling statistics:
- The average landing page conversion rate across all industries is 4.3%.
- Sites with 10-15 landing pages get 55% more leads than those with less than 10 landing pages.
- Having between 21 and 40 landing pages can increase conversions by almost 300%.
- Having 40 or more landing pages can increase conversion by 500%.
Website Landing Page Design
What is a Landing Page?
Landing pages are a key part of successful online advertising campaigns. Technically, any page to which an ad directs people is a landing page. In proper context, a landing page is a website page that is strategically designed to convert visitors into leads.
A well-designed landing page is built from a good understanding of online consumer behaviors and psychological aspects that influence the 5 stages of the buying cycle decision making process.
How Much Does a Landing Page Cost?
There is no simple answer to this question. A simplistic answer is it depends on the billing rate of the design agency and the number of hours of work required. For a robust online advertising campaign you will probably need quite a few customized landing pages.
In the USA, a common range for a professional landing page design is $800-$1500. It may sound expensive but, when lead generation grows multi-fold, you'll realize your ROI is substantial.
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