Google PPC Advertising

Formerly Google Adwords

Google Ads

Google Ads management services using cost-effective strategies to target a highly relevant audience, generate leads, control costs, and maximize your ad spend ROI. Get more site traffic and leads!

Google Ads Management

Google Ads Intro

Google Ads logo for PPC advertising With Google Ads you can be found when potential customers are searching for a business like yours. Your ads can show at the top of Google search results pages, Google Maps, and partner sites. We can guide you to the campaign type that best serves your unique business needs.

Our PPC agency utilizes a Google Ads Manager Account, formerly My Client Center, to manage most Google Ads accounts. We also have live support from Google for performance suggestions, and the latest updates to Google Ads services.

Google Ads Help

We offer full-service PPC advertising management . Our Google Ads specialists can create and manage your PPC advertising program. From keyword research, creating campaigns and writing ad copy, to cost-control and landing pages, we have you covered.

Short-run PPC Burst Campaigns are a unique service we offer. If you have seasonal demands, grand openings, or other short-term needs we offer limited run time programs. Our short-run burst campaigns are popular with service businesses such as:

  • Landscapers: for seasonal aeration, mulch, flowers, etc.
  • Carpet Cleaners: for high-demand holiday carpet cleaning.
  • Defense Lawyers: tapping into the holiday DUI surges.

Ad Costs & Types

Google Ads Costs

Paid search advertising on Google can be a very cost-effective way to reach a targeted group of potential customers. The key to success with Google Ads is properly developing your keyword lists, campaigns, ad copy, and numerous display settings.

With our Google Ads management services we set a monthly fee for our PPC management services. You define your monthly spend budget, and the actual PPC charges are billed to your credit card. We do not add a markup to your PPC spend.

A typical B2C business spends about $700 to $1,200 per month on click charges. A typical industrial business spends $2,000 to $10,000 per month on click charges. Agency account management fees run about $1,000-$4,000 per month.

Basic Ad Types

Local Search Campaigns: increases visibility on Google with ads targeting ready-to-buy shoppers searching for nearby retail stores, service companies, and professional businesses and practices.

Broad Reach Search Campaigns: Display on search results pages when people search for the service or product you are advertising within the area you target. Search Campaigns can improve website traffic and increase lead generation.

Display Campaigns: Display ads can get your business found by people are browsing online, viewing videos, news pages, and blogs. Benefits are generate product,service and brand awareness, increase sales, generate leads.

PPC Advertising Options

Self-Manage Advertising

If you want to self-manage Google Ads we can complete the account setup, add keywords, create ads, and hand you the keys. This gives you an advanced starting point in Google PPC advertising. If you have a small budget, and have the time to manage your account, this is a good option.

Although the learning curve is steep, and can be expensive, managing your campaigns yourself empowers you to directly influence performance and results.