Yahoo Native Advertising
Yahoo previously had its own native advertising platform called Gemini. Yahoo shut down Gemini to partner with Taboola, making Taboola the exclusive native advertising partner for Yahoo properties.
Yahoo and Taboola
Yahoo Native Advertising
As of 2023, advertisers can leverage the full portfolio of Yahoo sites including Yahoo Mail, Yahoo Sports, Yahoo Finance and Yahoo News. Additionally, having joined with the Taboola Ads network Yahoo Ads now have the capability of worldwide reach.
Yahoo Native Advertising pay per click advertising functions essentially like Google Ads, although reaching a much smaller audience. Our Yahoo PPC specialists can create ad campaigns that are consistent with any other PPC ads you are running.
Taboola Advertising Network
Taboola is a content recommendation platform. Now, it is also the exclusive provider of native advertising for all of Yahoo's digital properties. This enables advertisers to have native ads on: Yahoo News, Yahoo Mail, and Yahoo Finance.
The benefit for advertisers is having access to a massive audience through a single platform. Taboola's AI driven platform is used by websites, devices and mobile apps to increase user engagement and revenue. Confusing? Perhaps, but it can help your business.
Native Advertising Agency
Full Service Agency
We offer full-service PPC advertising management . Our PPC advertising professionals can create and manage your entire advertising program. From keyword research, creating campaigns and writing ad copy, to cost-control and landing pages, we have you covered.
As for Yahoo advertising, we personally believe that this platform is best for advertisers with large budgets who want a very large footprint.
Yahoo Advertising Pricing
Paid search advertising on the Yahoo/Taboola network typically costs less than using Google Ads to reach potential customers.
Per the Native Advertising Institute, "Supported ad formats: Image ad, video, app install ad, carousel ad, Yahoo mail ad, and more. Price: Yahoo Gemini's native ads pricing typically ranges from $0.40 to $0.60 per click." The website also says, "Advertisers need to monitor their campaigns closely to achieve optimal performance and cost-effectiveness."
Move Forward
Why Try Yahoo Advertising?
Looking to boost your brand's visibility and engagement? Yahoo Native offers a powerful solution. With its seamless integration within the Yahoo ecosystem, your ads will reach a vast and highly engaged audience, alongside premium content. Target users based on their interests, demographics, and browsing behavior for maximum impact.
Experience the effectiveness of native advertising, which blends seamlessly with the user experience, leading to higher click-through rates and improved brand perception. Partner with Yahoo Native to achieve your marketing goals and unlock significant growth.