Lawyer Internet Marketing

Law Firm Digital Marketing

What is Lawyer Internet Marketing

Lawyer internet marketing is a process of using various methods to generate leads from the internet. Law firm leads can come from your website, advertising, social media, and business listings. Sometimes, these mediums and platforms work together to engage, persuade, and convert people searching for a law firm. In short, it's connecting your firm to potential clients.

Knowledge. Experience. Creativity.

As with practicing law, marketing require specific knowledge and experience in order to be successful. Your chosen digital marketing agency also needs to to be proficient at creative tactical planning and implementation. This includes a deft ability to adapt to changing needs.

You need to hire legitimate marketing professionals, not just tech geeks. As marketing professionals, we know what matters, why it matters, and how to get it done. We strive to provide our clients with a steady flow of quality leads for any particular practice area.

We offer a full complement of scalable digital marketing services and website design services for law firms. A key feature of working with us is that we tailor our services to meet the unique needs of the individual client organization, all backed with friendly, personalized service.

Small Law Firm Marketing

Our experience with small law firms and solo practices is that the budget is relatively tight. A tight budget translates into a very limited number of hours an agency can invest in your program. In this situation, the program launch must focus heavily on direct lead generation (ROI), with a secondary focus on expanding visibility and brand development.

For these clients, we create a fluid development plan that is advertising heavy. Surplus time can be spent on essential one-and-done tasks, optimization, visibility, and branding.

Multi-Lawyer Practice Marketing

When working with larger law firms there is typically a more substantial monthly marketing budget. As with small law firm marketing, we create a fluid development plan. The initial phase includes a cleanup of problems, creation of core elements and marketing assets.

The next step is phased implementation of services. We start with services that serve primarily as lead generation (i.e., PPC advertising) and local search marketing. Services such as SEO, content marketing, and social media marketing are ramped up to expand visibility and brand awareness. These services are further developed and managed to expand your online reach.

How Not to Market a Law Firm

The top mistakes made by lawyers when attempting to market their law firm are:

1. A DIY Mindset. Most people who attempt to do their own marketing achieve a very low ROI, if not outright losses. Doing a task, and doing it right are not the same. Recall how you think when you see the average person trying to self-represent. "Pro se marketing" is a bad idea.

2. Hiring the Wrong Agency. In the past 10 years there have been hundreds of people who, after building a few Wordpress websites, decided they are marketing experts. Only a small minority of these people or companies have a marketing education or substantial business experience.

   These people target lawyers because they believe lawyers are rich and have a ton of money to spend. Like a yellow pages sales rep, they propose the same bloated boilerplate program to every law firm. The result is a lot of activity with dismal results, and a waste of your money.

3. Cutting Corners. We have taken on a multitude of law firms as clients and found the prior marketing work to be thin, unimpactful, and problematic. The root causes are always the same - corners were cut to save time, work done hastily simply to check-off an item as done, or a dereliction in managing the fine details of a task, service, or program.

How To Market a Law Firm

A robust, multi-faceted digital marketing strategy is the best way to grow any law firm. Most law firms get new clients from the internet or referrals. As for the internet, those leads could come from your website (if it's ranked well), local search marketing, PPC advertising, social media, or content marketing. To the greatest degree possible, your law firm needs to have these elements working for you. Get answers to your questions. Call us at 770-429-5300.