Lawyer Internet Marketing
Law Firm Digital Marketing
Maximizing the Potential
Law firm leads can potentially come from your website, PPC ads, local search, content marketing, and business listings. A best practice is to develop a multi-channel strategy for maximum reach.
Our top four highest-producing tactics to generate quality leads for law firms are: Search Engine Optimization, PPC advertising, local search marketing, and content marketing. With these tools to can create campaigns that blanket search results for quality search queries. We also offer expert reviews and reputation management.
How effective are we? Five years ago we onboarded a law firm in a small but growing community that with annual billing around $1,000,000. The law firm had no real online presence and relied primarily on word-of-mouth and an office on a primary downtown street. We created a perfectly optimized, mobile-friendly website, created and optimized their Google Business Profile, and started running Google Ads. We continued to build on that strategy, and layered in aggressive content marketing. In four short years, the law firm's annual billing increased to $5,000,000.
Knowledge. Experience. Creativity.
As with practicing law, marketing require specific knowledge and experience in order to be successful. Your chosen digital marketing agency needs to be proficient at creative tactical planning, expert implementation, and a a deft ability to adapt to changing needs.
You need to hire legitimate marketing professionals, not just tech geeks. As marketing professionals, we know what matters, why it matters, and how to get it done. We strive to provide our clients with a steady flow of quality leads for any particular practice area.
We offer a full complement of scalable digital marketing services> and website design services for law firms. A key feature of working with us is that we tailor our services to meet the unique needs of the individual client organization, all backed with friendly, personalized service.
Our practice area experience includes: criminal defense, dui, divorce, family law, bankruptcy, elder law, business law, and apellate legal services.
Any Size Law Firm
Small Law Firm Marketing
Our experience with small law firms and solo practices is that the budget is relatively tight. A tight budget translates into a very limited number of hours an agency can invest in your program. In this situation, the program launch must focus heavily on direct lead generation (ROI), with a secondary focus on expanding visibility and brand development.
For these clients, we create a fluid development plan that is SEO and PPC heavy. When available, time can be spent on essential one-and-done tasks, optimization, visibility, and branding. This is generally a scaled-down model of what we do for larger law firms.
Multi-Lawyer Practice Marketing
When working with larger law firms there is typically a more substantial monthly marketing budget. As with small law firm marketing, we create a fluid development plan. The initial phase includes a cleanup of existing problems, creation of or building new marketing assets such as a website or online listings.
We utilize a phased-implementation wherein each asset is a building block for other assets. After the website is gaining rankings, we layer in lead generation services. Services such as local search marketing, SEO, content marketing, and social media marketing are key channels to grow visibility and branding.
Move Forward
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Simply call us at 770-429-5300 or click the button below to request more information.
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