Technical SEO
What is Technical SEO?
Why Technical SEO Matters
Technical SEO generally refers to improving the code related aspects of your website. Technical SEO is particulary important for meeting Google's Mobile First Indexing standards. The result is improved website performance that boosts ranking on Google.
The benefits of technical SEO are improved online visibility, search engine ranking and optimal usability functionality. The top benefit is it enables your website to load faster. Fast loading pages are a must-have to achieve high ranking for mobile search results.
Benefits of Technical SEO
Technical SEO, including Schema Markup, helps search engines to better understand information about your website. It also provides an enhanced user experience which, in turn, improves ranking and conversions potential. Ultimately, this boosts website traffic.
Technical SEO also improves Google PageSpeed Insights scores. This tool analyzes identifies areas needing improvement. The most important Core Web Vitals are Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Technical SEO Techniques
Technical SEO Best Practices
Technical SEO covers various strategies and practices to optimize website coding to improve its search engine visibility, accessibility, and performance. A key elements is having a well-structured site architecture and well-developed pages. This means there should be easy navigation for users, and easy for search engines to crawl.
Top level goals are mobile-friendly coding (responsive websites), fast loading pages, utilizing quality web hosting, ensuring website accessibility and a user-friendly experience.
Ensuring there are no crawl errors is crucial; utilizing tools like Google Search Console can help identify and resolve issues. Regularly checking for broken links and XML sitemap updates will keep the site aligned with the curretn technical SEO practices.
Performance SEO
Performance optimization generally includes tasks that improve page load times and lower bandwidth consumption. When browsers and search engines can work faster your site ranking will improve. Specifically, focus on the Largest Contentful Paint for your website. Minimizing LCP is the most important thing you can do.
Among the various techniques are: using quality web hosting, compressing images, minimizing CSS and JavaScript, leverage efficient browser caching, and Expires headers.
Moreover, optimizing the site for search engines involves proper use of meta tags, title tags, meta descriptions, and geo tags. Implementing structured data markup (Schema) can further assist search engines in understanding the content.
Accessibility SEO
Technical optimization for accessibility refers to coding practices and elements on a website that help users with disabilities. Specifically, these enhancements enable certain disabled people to effectively access and search content on your website.
Best practices for accessibiltyinclude using semantic HTML, title text on links, alt text on images, suitable color contrast between backgrounds and text, and making links underlined.
Enhancements
There are numerous ways to further enhance the technical performance of your website. Examples of enhancements are: hosting assets such as images on a CDN, utilizing Google tag manager to add special coding such as GA4 analytics scripts.
Create and integrate Schema markup for Local Business, breadcrumbs, FAQ content, to help search engines better understand critical information about your business.
Technical SEO Checklist
Free Technical SEO Checklist
Get our free Technical SEO Checklist! This reference sheet is designed to help you navigate the process of improving your site’s performance.
Our checklist covers key areas such as site speed optimization, mobile-friendliness, accessibility, server-side improvements, structured data implementation, and more. Click the link to get our Technical SEO Checklist
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