Perplexity AI SEO
SEO for Agentic Search
Perplexity AI Search Engine
Per the Perplexity home page, " the new AI agentic search engine "unlocks the power of knowledge with information discovery and sharing". Per Wikipedia, "Perplexity AI is a conversational search engine that answers queries using natural language predictive text. Launched in 2022, Perplexity generates answers using the sources from the web and cites links within the text response." Perplexity will soon launch their Comet browser.
Is Perplexity AI worth SEO attention? Industry experts believe that Perplexity AI will become a serious rival to Google.
How to Do SEO for Perplexity
Website optimization for Perplexity includes a unique approach to content optimization, technical optimization, and off-page SEO factors. We leverage semantic markup best practices to optimize for Large Language Model and semantic-based vector search.
(SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. When combined with other optimization methods, they could have a significant impact on your website's performance in organic search results and visitor conversions."
Optimizing for Perplexity AI
Content SEO for Perplexity
Website optimization begins with a well-planned site architecture and page topics. Pages should have appropriate names and built in a silo structure. Page content should be unique, informative, and helpful. The core idea is to have a website that is easy to navigate and provides helpful information. A website and pages should be easy for users to find informtion, and easy for search engines to crawl for indexing.
Types of content that Perplexity prefers natural language copy with semantic keyword usage, relevant non-stock photos, informative graphics, and possibly video content. Having positive customer reviews is always beneficial.
We know how to optimize original content using generative engine optimization and get meaningful results. This also applies to content marketing.
Technical SEO for Perplexity
Technical SEO, specifically Semantic Markup, helps Perplexity to understand and classify website pages. The best SEO services apply coding best practices to improve website page speed.
When Perplexity recognizes great content and fast page load times the perception of a good user experience is a certainty. This results in improved ranking on Perplexity for highly relevant search queries.
Other technical elements are quality web hosting, SSL encryption, CDN services, image compression, next-gen images, caching policy, minify CSS/JS, and XML site maps.
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