Conversion Optimization

Turning Visitors Into Leads

What is Conversion Rate Optimization

Conversion Rate Optimization refers to optimizing website pages to increase the rate of website visitors completing desired actions. Examples are more contact form submissions, phone calls, and downloading information.

Conversion Rate Optimization (CRO) is a process of optimizing website pages to move visitors through the selection process. This is accomplished by persuasive content, calls to action, and offers.

Engaging Site Visitors

A good first impression is the cornerstone of conversion rate optimization. If your website fails to engage on the first visit, you're left to hope you get a second visit from that potential customer. Make certain that you have a website designed to engage visitors.

Your CRO strategy has to consider how to engage people at each step of the buying cycle. From ready-to-buy visitors to researchers you need to connect with the intentions of all site visitors.

Meeting the Challenges

The 5 Stages of the Buying Cycle

Awareness of a need or desire for a product or service.
Research seeking critical pre-purchase information.
Evaluation to compare needs to available solutions.
Purchase of the product or service that fits the need or desire.
Review of the purchase and experience to then determine satisfaction level. This is where you can get the another critical conversion action - a 5-Star customer review.

CRO Strategy

A CRO strategy needs to be segmented to address where the prospect is in the buying cycle. Firstly, your website development planning could begin with a comprehensive introduction with links to sub-pages with more specific information.

This approach helps consumers move through the cycle, build interest and confidence, which improves conversions.

CRO to Grow Your Business

Compounding CRO

How to convert visitors to buyers is a common dilemma for digital marketing, and something we can solve for you. We take a two-fold approach to increasing your lead generation and sales. Our approach to CRO is to compound opportunities:

Increase conversions for existing site traffic. This is the fastest way to achieve tangible results for your business. Imagine the impact on your business if the volume of visitors stayed the same and your conversion rate went from 2.5% to only 5.0%.
Increase volume of relevant site traffic. Increasing the volume of potential customers to your site, with CRO improvements, substantially multiplies the rewards for your business.

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Our SEO company can maximize the potential of your total digital marketing budget. Our CRO strategies work to engage potential customers, move them through the buying cycle, and turn them into paying customers.

PPC Landing Page Conversion: CRO rates are a critical metric for optimizing the ROI on PPC advertising. If you're paying for a click to reach a landing page, you need it to result in a meaningful engagement. We can help you to get more from your PPC ads.

We invite you to contact us to learn more about our CRO services.

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