Bing SEO

About Bing and SEO

Does Bing Matter?

New clients often ask, "does it really matter if my website has SEO for Bing?". The answer is yes, because Bing holds approximately 10% of search engine market share. ComScore data claims that Bing controls as much as 36% of the desktop search market. If your website ranks poorly on Bing, you're missing customers.

Do you want more site visits? Although potential traffic on Bing is less than Google, optimizing your website for Bing can connect you to even more potential customers. Cross-platform advertising (including organic ranking) can increase your website traffic by as much as 40%. We can optimize your website for Bing to affect reaching more potential customers.

Who Uses Bing

Studies of search engine users consistently show that, by comparison to Google, the average age of Bing users is older. Specifically, most Bing users are over 35 years of age, with the majority in the 45-65 age group. This age group represents a large number of consumers with substantial income.

Other Bing user statistics support the argument for a business to be ranked well on Bing. Approximately 33% of Bing users have an annual household income over $100,000, and spend more time on pre-purchase research.

Market Share: Per Statista, "In March 2024, Bing had a market search share of 8.04 percent among other engines in the United States across all devices."

Organic & Local SEO

Bing SEO vs. Google SEO

Regarding SEO services, there is a list of best SEO practices that should be applied on every website. However, major search engines have unique preferences that impact ranking. For Bing, your website needs to address it's unique preferences.

A word of caution: don't fall for the false belief that if you rank well on Google, you will automatically rank well on Bing. Their algorithms for search engine ranking are not the same.

Bing Places for Business

If you're serious about getting more customers from Bing, do not overlook the importance of a Bing Places for Business listing. Bing Places can get your business found at the top of Bing search results pages.

As Bing's website states, "Bing Places is a must for any local business; those with storefronts, chains with multiple locations, or even service providers without a physical store.". The reason is simple, get found, get calls. We offer local search SEO services.

Improve Visibility On Bing

Top Bing Ranking Factors

Site Architecture (Page Heirarchy)
Common SEO Best Practices
Helpful, people-first content
Backlinks (Quantity/Quality)
Content Freshness
Social Signals
User Engagement
Keywords in Title Tags & URLs

Bing SEO Services

Get found more often with our Bing SEO services. Our Bing SEO experts can apply the necessary improvements to achieve better rankings, increase traffic, and generate more leads.

What is the secret on how to rank higher on Bing? The answer is knowing ethical optimization techniques, and how to use website analysis tools. Specifically, pay attention to:

Optimizing your content for Bing's Co-Pilot AI search results.
Keyword research looking for high traffic, good intent searches.
Increase time-on-site with quality content and internal linking.
Create unique, quality content that provides value to readers.
On-page optimization need to include current best-practices.
Quality relevant backlinks matter more than sheer volume.

Move Forward

Get Bing SEO Services

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