Bing Search Engine Optimization
New clients often ask, "does it really matter if my website has SEO for Bing?". The answer is yes, because Bing holds approximately 10% of search engine market share. ComScore data claims that Bing controls as much as 36% of the desktop search market. If your website ranks poorly on Bing, you're missing customers.
Do you want more site visits? Although potential traffic on Bing is less than Google, optimizing your website for Bing can connect you to even more potential customers. Cross-platform advertising (including organic ranking) can increase your website traffic by as much as 40%. We can optimize your website for Bing to affect reaching more potential customers.
Demographics - Who Uses Bing
Studies of search engine users consistently show that, by comparison to Google, the average age of Bing users is older. Specifically, most Bing users are over 35 years of age, and the 45-65 age group. This age group represents a large number of consumers with substantial income.
Other Bing user demographic statistics underscore the need for a business to be ranked well on Bing. Approximately 33% of Bing users have an annual household income over $100,000. With regard to searches for products and services where more research is done (lawyers, automotive, etc.) Bing users spend more time online. Are you missing these people?
Bing SEO vs. Google SEO
Regarding SEO practices, there is a long list of optimization practices that should be used on every website. However; major search engines have certain unique preferences and unspoken requirements that impact ranking. Your website needs to address unique ranking factors.
A word of caution: don't fall for the false belief that if you rank well on Google, you will automatically rank well on Bing. Their algorithms for search engine ranking are not the same.
Bing Places for Business
If you're serious about getting more customers from Bing, do not overlook the importance of a Bing Places for Business listing. Bing Places can get your business found at the top of Bing search results pages. As Bing's website states, "Bing Places is a must for any local business; those with storefronts, chains with multiple locations, or even service providers without a physical store.". The reason is simple, get found, get calls. We offer local search SEO services.
Tools & Resources
Is your website optimized for Bing? Use these tools to evaluate and assess your site, and get actionable SEO suggestions.
Top 10 Bing Ranking Factors
- Site Architecture (Page Heirarchy)
- Common SEO Best Practices
- Page Authority (Tenure & Quality)
- Backlinks (Quantity & Quality)
- Bing Connected Pages
- CTR - Click Through Rates
- User Engagement
- Social Signals
- Schema Markup
- AMP - Accelerated Mobile Pages
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