SEO for Google
Per Google, "Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. When combined with other optimization methods, they could have a significant impact on your website's performance in organic search results and visitor conversions."
What is Google SEO?
Website optimization for Google includes content optimization, technical optimization, and possibly utilizing third-party services. Here is a quick rundown of these three areas of Google SEO:
SEO Foundation Elements
Site & Content SEO for Google
Website optimization begins with a well-planned site architecture and page topics. Pages should have appropriate names and built in a silo structure. Page content should be unique, informative, and helpful. The core idea is to have a website that is easy to navigate and provides helpful information.
Types of content that Google prefers well-written text copy, relevant non-stock photos, informative graphics, and possibly video content. Including positive customer reviews is always a good idea.
Avoid bad practices such as using AI generated content, scraping content from other websites, keyword stuffing, thin content, and errors such as typos and poor grammar. This also applies to content marketing.
Technical SEO for Google
Technical SEO, specifically Structured Data Schema Markup, helps Google to understand and classify website pages. The best SEO services apply coding best practices to improve Google Pagespeed Insights scores. When Google recognizes great content and fast page load times the perception of a good user experience is a certainty. This results in improved ranking on Google for highly relevant search queries.
Other technical elements are quality web hosting, SSL encryption, CDN services, image compression, next-gen images, caching policy, minify CSS/JS, and XML site maps.
Third-Party Services for SEO
You may have read about the need for off-page SEO. The term off-page SEO refers to things that improve search engine rankings but are not directly on your website. Google considers many off-site ranking factors that convey a strong sense of a website's credibility, user value, subject expertise, and overall authority.
Perhaps the number one off-page SEO item is backlinks. Your site needs incoming links from authority websites that are related to your business. Ideally the anchor text for each link will include relevant keywords. Business directory listings are excellent backlink sources. To learn more, you should read The Ultimate Guide to Off-Page SEO by Neil Patel.
How to Optimize Google Business Profile
We offer local SEO services to create and optimize Google My Business listings. In order to optimize a Google Business Profile listing information you first need to claim or create your profile page. When your listing is created and verified you can begin the optimization process. At minimum, you need to complete every possible field where you can enter information. Next you need to upload a logo and actual photos of your business. Do not use stock photos or copy images from other websites. Also, don't overlook your Google Maps listing. For help with a Google Business Profile or Google Maps listings, simply give us a call at 770-429-5300.
Tools & Resources
How well is your website optimized for Google? Use these tools to evaluate and assess your website's SEO strength.
SEO Services Pricing
Firstly, we don't use common, one-size-fits-all "Bronze, Silver, Gold" SEO price packages. Our SEO services are priced based on the needs of each client, and their budget.
The problem with SEO packages is they include things you don't need, or do not include things you do need.
Our SEO prices reflect the amount of time and expertise our agency provides. The needs and situation of any two clients are never the same. We match services to needs.
One-time SEO Projects are a popular option for clients with a limited budget. We can set a flat-rate cost for a defined scope-of-work. Again, the SEO services included are based on needs.
Our SEO approach is scalable, so we also work in phases as your budget allows.
Monthly SEO Services usually include a fluid mix of digital marketing services. Our scalable, hybrid programs can include organic SEO, local search SEO, content marketing, social media marketing, and more. You choose the mix and we do the rest.
Interested in learning more or getting a price quote?
Simply call us at 770-429-5300 or click the button below to request more information.
Request More Information