Google Search Engine Optimization
Per Google, "Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results."
Website optimization for Google includes content optimization, technical optimization, and utilizing third-party services. Here is a quick rundown of these three areas of Google SEO:
SEO Foundation Elements
Site & Content SEO for Google
SEO begins with a well-planned website architecture and page hierarchy. Pages should have a logical structure with appropriate names. Content should be unique and informative. The core idea is to have a website that is easy to navigate and provides useful information.
Types of content that Google likes includes well-written text copy, relevant photo images, informative graphics, and videos. Including positive customer reviews is always a good idea.
Avoid bad practices such as scraping content from other websites, keyword stuffing, thin content, and errors such as typos and poor grammar. This also applies to content marketing.
Technical SEO for Google
Technical SEO, specifically Structured Data Schema Markup, helps Google to understand and classify website pages. Technical SEO also applies to coding best practices to improve Google Pagespeed Insights scores. When Google recognizes great content and fast page load times the perception of a good user experience is a certainty. This results in improved ranking on Google for highly relevant search queries.
Other technical elements are quality web hosting, SSL encryption, CDN services, image compression, next-gen images, caching policy, minify CSS/JS, and XML site maps.
Third-Party Services for SEO
You may have read about the need for off-page SEO. The term off-page SEO refers to things that improve search engine rankings but are not directly on your website. Google considers many off-site ranking factors that convey a strong sense of a website's credibility, user value, subject expertise, and overall authority.
Perhaps the number one off-page SEO item is backlinks. Your site needs incoming links from authority websites that are related to your business. Ideally the anchor text for each link will include relevant keywords. Business directory listings are excellent backlink sources. To learn more, you should read The Ultimate Guide to Off-Page SEO by Neil Patel.
How to Optimize Google My Business
We offer local SEO services to create and optimize Google My Business listings. In order to optimize Google My Business listing information you first need to claim or create your business listing. When your listing is created and verified you can begin the optimization process. At minimum, you need to complete every possible field where you can enter information. Next you need to upload a logo and actual photos of your business. Do not use stock photos or copy images from other websites. Also, don't overlook your Google Maps listing. For help with Google My Business or Google Maps listings, simply give us a call at 770-429-5300.
Tools & Resources
How well is your website optimized for Google? Use these tools to evaluate and assess your website's SEO strength.
SEO Services Pricing
Firstly, we don't use cheesy, one-size-fits-all "Bronze, Silver, Gold" SEO price packages. Our SEO services are priced based on the needs of each client, and their budget.
The problem with SEO packages is they include things you don't need, or do not include things you do need.
Our SEO prices reflect the amount of time and expertise our agency provides. The needs and situation of any two clients are never the same. We match services to needs.
One-time SEO Projects are a popular option for clients with a limited budget. We can set a flat-rate cost for a defined scope-of-work. Again, the SEO services included are based on needs.
Our SEO approach is scalable, so we also work in phases as your budget allows.
Monthly SEO Services usually include a fluid mix of digital marketing services. Our scalable, hybrid programs can include organic SEO, local search SEO, content marketing, social media marketing, and more. You choose the mix and we do the rest.
Interested in learning more or getting a price quote?
Simply call us at 770-429-5300 or click the button below to request more information.Request More Information