Digital Marketing is a top-level term for a variety of search engine marketing services used to promote, advertise, and create online visibility for a business, company, or organization.
Examples of digital marketing are PPC advertising, email marketing, content marketing, social media marketing, video marketing, local search listings, and business directory profile pages.
The general objective of digital marketing is to reach and engage users seeking information on, or to purchase, a particular product or service. By making a business visible on multiple platforms and channels the opportunities to engage potential buyers is dramatically increased. Digital marketing is used for a brand, product, or service to introduce, stimulate interest, answer questions, improve awareness, and drive sales.
