Content Marketing is a specialized type of search engine marketing that includes the creation, curation, and online sharing of creative works such as blog articles, videos, infographics, pdf documents, and similar items.
The actual marketing, publishing, and distribution are most often done via blogs, video platforms such as Youtube and Vimeo, and social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, and other social media sites.
The general objective for content marketing is to reach and engage users seeking information on a particular product or service. By creating relevant, optimized content the content item can be indexed by search engines and be found by internet users. Content marketing may be created for a product or service to introduce, stimulate interest, answer questions, improve brand recognition, or drive sales.
