What is Owlgorithm?
This article was last updated November 15, 2023
Owlgorithm ℠ is a brand name for our unique methodology for digital marketing strategy development and management. Owlgorithm℠ offers a wise solution for how to improve SEO rankings, results, and ROI.
The conventional approach of simply reacting to data from static analysis sources is anything but refined and targeted. A large part of the digital marketing community is heavily independent on analytics software. Data-driven decisions do little more than rough-in website optimization, PPC targeting, and other digital marketing campaigns. The positive game-changers are critical thinking and intuitive refinement. If you’re frustrated with wasted budgets, low conversion rates, and poor lead quality we can help you.
E-Platform Marketing first coined Owlgorithm℠ in late 2021, with its introduction into its internal lexicon in January of 2022. After obtaining a service mark, the brand name was introduced into our client conversations and marketing campaigns.
Knowledge vs Understanding
What is the difference between our Owlgorithm methodology and the only data-driven agencies. Per the website DifferenceBetween.com, “Knowledge refers to information or awareness gained through experience or education. On the other hand, understanding refers to knowing or realizing the intended meaning or cause of something. This can also be defined as interpretation or view of a particular thing. This highlights that knowledge and understanding are two different concepts.” 1
What does this mean for digital marketing? While it’s wise to review and consider reliable information sources, it’s also extremely important to understand the information. Most digital marketing agencies lack intuitive skills, or do not trust themselves to make decisions. Instead, they allow AI or analytics reports to tell them what to do. They follow blindly and take their clients with them down whatever path they are led. You need a digital marketing agency that can recognize trends, perceive underlying influences, and make smart decisions.
Static Analysis Sources
Algorithms. An algorithm is a formulaic process which is utilized for problem-solving and systematically arriving at conclusions. An algorithm is designed to collect data and reach conclusions based on dry facts. In other words, algorithms know what but not why. It generally informs you of what has happened without any real ability to help you anticipte future behaviors.
Analytics Services such as Google Analytics and Google Ads provide useful insight on performance metrics. What they lack is insight on how the results came to be, and how to (truthfully) get better results. In our experience, the recommended actions promote increasing budgets, utilizing broad match, and other changes that cause you to spend more money. Analytics does not really help you get more from what you’re already spending or doing.
Artificial Intelligence. AI (artificial intelligence) knows only what has been programmed into it. This often results in producing biased information, without recognition of reality, that is fraught with outcome based evaluations. People making decisions using only AI and algorithms. In fact, AI systems are programmed using data from previous static analysis sources. So, does AI really do anything for you? No.
The Value of Experience and Intuitive Leadership
From explorers and pioneers to business and military leaders, success has always included decisions that are made utilizing real-world experience and intuition. Algorithms and analytics have their place, however; in lesser hands the information is of questionable value. The best results come from not just having information, but knowing how to logically leverage the information.
What’s up with the owl? The owl, has long been a symbol of strategic wisdom and foresight. The owl instinctively and intuitively knows what to do in order to survive. The owl, like mankind and every animal species, has always relied on the natural ability to understand their situation, environment, risks, and opportunities.
Owlgorithm℠ represents the merger of real-time data and trends with the invaluable benefits of real-world life experience and instinctive guidance. In short, our Owlgorithm℠ methodology provides business planning and marketing services driven through an understanding of both what matters and why.
Our Owlgorithm methodology can deliver better results from your digital marketing investment give us a call to learn more about how we can help you.
CREDITS and FOOTNOTES
- 1 Nedha, “Difference Between Knowledge and Understanding”, June 7, 2011, Available from DifferenceBetween.com
- Photo by Karen F, available at Pexels