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How to Create Local Search Citations

Digital Team by Digital Team
April 18, 2016
Home Local Search
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Local Search Marketing Guide

How to create and manage your local search citations and business listings

Controlling local search citations is absolutely essential for local search results visibility. Local SEO requires either hiring a local SEO company, or devoting a lot of hours to do the work yourself. This article provides information on how to do local SEO, including a long list of citation sites with links to each site. If you want the easy way to local search success you can skip this article and click the following link to learn what a local search marketing services can do for you.

There are essentially two groups of companies that impact how your business listing show online. The first group is Data Aggregators, and the second group is Citation sites. How these sites inter-relate and work together is complicated. Seeing how local search sites are connected can give you a good idea of the complexity. Read further to learn about these groups, and get tips and ideas on how to control your information.

Do a quick check of your business listings

Before you embark on randomly managing your business pages and listings you should do a benchmark analysis. You can do this by using a FREE Citations Checker Tool and check out your situation.

Data Aggregators

Local Search Data Providers – where to start your citations management

The first step in do-it-yourself clean-up of your local search citations and listings is to reach out to U.S. local data search providers (data aggregators). Data Aggregators gather and organize information about virtually everything. Relative to the internet marketing world, specifically local search marketing, they accumulate information about a business. The information data aggregation companies gather is public in nature, and can come from any number of old source. Information such as business name, address, phone (NAP), SIC codes, and descriptions typically is inconsistent, and often conflicting. Entities such as online directory sites often buy these lists to create their site content. Examples of sites that use data aggregator provided information are Yahoo, Bing, Yelp, Foursquare and Citysearch. Correct or not, their information about your business will be distributed to search engines and directory sites. The results are listing quality deficiencies, local search ranking problems and frustrated users – all big problems for your company.

Listing accuracy matters. Aggregators are where to start

Accordingly it is important for a business to make an effort to affect data aggregators having current and valid information. Many of the top aggregators such as Axciom allow a business to create a free account, and add their business information. Working with data aggregators can expedite cleaning up incorrect local search listings. When you submit information to a data aggregator their customers will be able to get correct information. Submitting your information to a data aggregation service is strongly recommended however; it does not drive automatic updates across the internet. You will still need to proceed to manage each individual citation site.

List of Top Data Aggregators

  • Acxiom
  • Factual
  • IAC Properties
  • Infogroup
  • Localeze

Local Search Citation Sites

What are local search citations?

Local search citations are generally as simple as third party websites where your business is listed or mentioned, which include information such as name, address and phone number (NAP info). There are a variety of website types that could be considered to be citation sites. There are yellow page sites, industry directories, customer review sites, and public service sites such as Angie’s List.

How to build perfect citations

The key to creating a perfect local search footprint is really quite simple. Create or claim as many sites as possible, and make certain that there is total consistency in the information shown. The best way you can do this is to use a citation building template which organizes your information. For optimal citation management you should expand your template to build a list of citations you’ve completed. Be sure to use the same login information as much as possible, and add it to your records. This will be of infinite value when you later have to make updates and revisions. For more tips you should read Google My Business articles such as Guidelines for Representing Your Business on Google.

Organize your business listing information to insure consistency

To help you prepare for your local search citations building campaign you should create an information template. This is the best way to organize your information, and have it handy to copy and paste into each new listing. By using this template you can insure that each listing has consistent data. In addition to this information template you should also create a folder for images and one video. You will need your logo image, approximately 5-10 images of your business (exterior and interior), trucks, work, products, etc. A 2 minute video about your business is a bonus. Not all business listings provide for you to upload a video but some do. If possible, rename your images to describe what is shown instead of leaving the generic photo name.


Example of a Citation Building Information Template

Example of Citation building template to gather information for local SEO services.


List of Top Citation Websites

  • 2FindLocal.com
  • AB Local
  • Addresses
  • Allpages.com
  • AmericanTowns
  • Angieslist
  • Anywho
  • AreaConnect
  • Better Business Bureau (BBB)
  • Best of the Web Local
  • Best Service Place
  • Bing Places for Business
  • Biz Hwy
  • Biz Wiki
  • Biz Journals
  • Biz Votes
  • Bright Listings
  • Brownbook
  • Chamber of Commerce
  • City Slick
  • City Voter
  • Cylex-USA
  • DexKnows
  • Diga Business
  • Directory Central
  • Directory M
  • DirectoryM
  • Discover Our Town
  • DMOZ.org
  • eBusiness Pages
  • eLocal Listing
  • Export Focus
  • Express Update USA
  • EZ Local
  • Facebook
  • Foursquare
  • Frommers
  • Gazette
  • Get Fave
  • Go My Local
  • Google My Business
  • Hop Stop
  • Hot Frog
  • I Got Biz
  • iBegin
  • Infignos
  • Info USA
  • Insider Pages
  • Jayde
  • Jigsaw
  • JoeAnt
  • Judy’s Book
  • Kudzu
  • List-of-Companies
  • Local 6qube
  • Local Search
  • Local.com
  • Local Database
  • Local Guides
  • Local Pages
  • Make It Local
  • Manta
  • MapQuest
  • Merchant Circle
  • My Huckleberry
  • My Locally
  • My Local Services
  • Navmii
  • Open List
  • Open Table
  • Page Insider
  • Patch
  • Pegasus Directory
  • Pinterest for Business
  • Pocketly
  • Retellity
  • Seek It Local
  • Shop Locally
  • Shop City
  • Show Me Local
  • Super Media
  • Super Pages
  • The USA Explorer
  • Think Local
  • Thumb Tack
  • Trivok
  • Trusted Few
  • Tupalo
  • Twitter for Business
  • Universal Business Listing
  • US CIty.net
  • Who Where
  • Yahoo Local
  • Yalwa
  • Yellow One
  • Yellow USA
  • Yellow.com
  • Yellowbook
  • Yellowbot
  • Yellowee
  • Yellowise
  • YellowMoxie
  • YP.com
  • Yelp
  • Zip Local
  • Zoom Info

With a reasonable time investment, and attention to detail you can learn how to improve your local search presence. There are numerous other lists of local search citation sites, and third party citation building services. A good internet marketing company is another option for improving local search listings. For more information, contact a local SEO expert at our company.

Digital Team

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Comments 52

  1. Ricky Sarzo says:
    8 months ago

    Manual creation of citations and business listings is far better than using services like Yext.

    Reply
  2. Sonny Provenza says:
    7 months ago

    Very good information to help me do a better job for my customers!

    Reply
  3. Tanya Priest says:
    7 months ago

    Excellent tips and the list is very helpful. Thanks!

    Reply
  4. Terry Thomas says:
    7 months ago

    The list you have is absolutely excellent! Please keep adding to it.

    Reply
  5. Sean Twilley says:
    7 months ago

    Terrific article! That is the kind of info that people can actually use.

    Reply
  6. Floyd Sims says:
    7 months ago

    I’d like to thank you for the efforts you have put in writing this website.

    Reply
  7. Lamont says:
    7 months ago

    That is a really good tip especially to those fresh
    to the digital marketing services

    Reply
  8. UK Chelsea says:
    7 months ago

    Do you have lists of the best citation sites for European countries?

    Reply
  9. Ned Parkinson says:
    7 months ago

    Enjoyed reading it, you could be a great author.

    Reply
  10. Kim Haugh says:
    7 months ago

    Good blog you’ve got here. It’s hard to find high-quality writing like yours these days.

    Reply
  11. Pabrik Sawit says:
    7 months ago

    Fascinating blog! Is yοur theme custom made ᧐r ɗid you buy іt?

    A design like y᧐urs ᴡith an few simple tweeks would гeally maке my blog stand out. Рlease let me know wheгe you got your theme.

    Reply
  12. Jessie D says:
    7 months ago

    Thanks! This is what I really needed to get this work done for my business.

    Reply
  13. Vann Barclay says:
    7 months ago

    Your articles are well written. Please try to write more about newer things.

    Reply
  14. Leite Sanchez says:
    7 months ago

    Wonderful blog. I’ll certainly be back.

    Reply
  15. Keesha Battle says:
    7 months ago

    Please keep this list updated. It is very useful

    Reply
  16. Prashan says:
    7 months ago

    Great work on yur typed words

    Reply
  17. Tyson Samsquatch says:
    7 months ago

    How do citations realy work? Everybody says you need them but I don’t know why. Does anyone even use yellow pages websites?

    Reply
  18. Saleem says:
    7 months ago

    Wow! This blog looks classy and modern. Great choices of colors and font!

    Reply
  19. Sidney Welsh says:
    7 months ago

    The list is awesome!

    Reply
  20. Mike Bemens says:
    6 months ago

    I have developed ѕome nice practices аnd we are lоoking to trade techniques ᴡith others. Please shoot me аn email if іnterested.

    Reply
  21. Sherrie Porter says:
    6 months ago

    What do you think of using India companies to do the citation building?

    Reply
  22. Marjorie Reicken says:
    6 months ago

    Very useful information. Thanks!

    Reply
  23. Ian Parkaire says:
    6 months ago

    Excellent post. You really helped me get my Bing and Google listings to move up. You’re company is my secret weapon, lol. Keep writing articles.

    Reply
  24. Carrie Schumacher says:
    6 months ago

    What do you think of using a service like Yext? They look pretty expensive when you start adding it up year after year.

    Reply
  25. Melissa Sauer says:
    6 months ago

    This is a good article because you give info on how to actually do something. The list is super!!!

    Reply
  26. Deiter Frei says:
    6 months ago

    Do you make list for Europe?

    Reply
  27. Jessie Boxer says:
    6 months ago

    It’s hard to come by educated people on this topic, but you sound like you know what you’re talking about! Thanks

    Reply
  28. Deiter Wanker says:
    5 months ago

    Do yoᥙ know if tһey mɑke ɑny plugins tο help with Search Engine Optimization? І’m trying to ɡet my blog to rank for some targeted keywords but I’m not seeing vеry good reѕults.

    Reply
  29. Todd Silvey says:
    5 months ago

    You’ve made some decent points here. I checked online to learn more about the info and found that other articles confirm your thoughts.

    Reply
  30. Stella Roper says:
    5 months ago

    I found your article when looking for new ideas to help our company do better work for our customers. This article gave us a lot of great ideas and helped us rethink how we do our work. Please write more informative articles. Cheers!

    Reply
  31. Pierce Trabor says:
    5 months ago

    First time here. Good articles. Bookmarked your site. Can you write an article on structured markup?

    Reply
  32. David Cardinal says:
    5 months ago

    Excellent article with loads of useful information! This info is helping me to get better local search rankings. Thanks!!!

    Reply
  33. Pauline Christopher says:
    5 months ago

    I am extremely impressed with your writing skills and your blog design. Can you write an article on best services for link building?

    Reply
  34. Anonymous says:
    5 months ago

    You win. We have tried to hack your blog for months. Your WordPress security methods are very good.

    Reply
  35. Higher Positions says:
    5 months ago

    Do you do white-label SEO for small companies? Our SEO company (Higher Positions) is struggling to get our customers higher than page 3.

    Reply
  36. Kemtri Singh says:
    4 months ago

    Do you outsource your blog writing? You’re articles are very good. Our company in India needs a service that crafts optimal English pieces. Good day.

    Reply
  37. Allison Wolfe says:
    4 months ago

    Great tips and useful ideas. Thanks!

    Reply
  38. Pete Hartke says:
    4 months ago

    We are a group of volunteers and starting a new SEO company for non-profits. Your blog provided us with beneficial information. You have done an extraordinary job!

    Reply
  39. Shauna Milton says:
    4 months ago

    Great info! I feel like I’m now doing a much better job for my customers. Thanks!

    Reply
  40. Betty Arkine says:
    4 months ago

    We tried, and stopped, using Yext. We started doing our own local search work. Our results are better, we have around 5x as many citations, and save a ton of money.

    Reply
  41. Esther Gibbs says:
    3 months ago

    Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed browsing your blog posts. I hope you write again very soon!

    Reply
  42. Olivia Boatman says:
    3 months ago

    Hey there! I’ve been following your website for a long time now and finally got the courage to go ahead and give you a shout out from Huffman Texas!
    Just wanted to tell you keep up the great job!

    Reply
  43. Donna Ellsworth says:
    2 months ago

    Hello there, I found your website by the use of Google while searching for a comparable topic, your website
    came up, it looks great. Do you know of a good source for more local search citations and business listings?

    Reply
  44. Han Phuket says:
    2 months ago

    Very good information to help with local SEO. Thanks!

    Reply
  45. Joel says:
    1 month ago

    I really like your website!

    Reply
  46. Rose Parham says:
    4 weeks ago

    Nice post. I learn something new and challenging on sites like yours

    Reply
  47. Sherlyn Waring says:
    3 weeks ago

    Great post.

    Reply
  48. Alex Dinmoor says:
    3 weeks ago

    I’m not that much of a online reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your website to come back down the road.
    Many thanks

    Reply
  49. Orlando Mack says:
    3 weeks ago

    I read this article and picked up some good tips. I like it so much I’ve bookmarked it and shared it on social media.

    Reply
  50. Stan Uster says:
    2 weeks ago

    Useful and helpful info

    Reply
  51. Sylvia Provost says:
    2 weeks ago

    This article on local search citations is exactly what I needed to read. I understand what I need to do and how to do it. Thanks!

    Reply
  52. Sophia Cuminetti says:
    2 weeks ago

    Nice article!

    Reply

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