Voice Search SEO

Voice Search Activation & Optimization

What is Voice Search?

Per Wikipedia, "Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo".

Why does voice search matter?

Voice search is an often overlooked channel to reach more customers. This is especially true for people doing a near me search. From people looking for a nearby place to eat, a hotel, venue, or a close retail store, voice search can increase your sales.

How much is voice search used?

• Approximately 45% of adults in the USA use voice search every day.
• The majority of voice activated searches are on mobile devices.
• Approximately 25% of people age 18-30 own a smart speaker (Alexa, etc.)

The statistics on voice search usage make a very compelling case for hiring an agency to get your business found on voice search services. Voice search is a smart way to reach the right people, at the right time, at the right place.

Can my business get listed on voice search?

First, your business needs to have a mobile friendly website design. Mobile search has some unique preferences, specifically including fast loading website pages. There is a particular way to write website content that boosts the potential to be found on voice search results. Specifically, your webite content needs to be written in a conversational style. Another technique to improve visibility on voice search is to use structured data or voice seo on your website pages.

Business voice search registration

Where do you start for registering your business information? You need to develop a very wide footprint (business listings) on major search engines, top social media platforms, mobile apps, citation sites, and map sites. Creating and optimizing map website business listings is absolutely critical.

This takes a certain amount of local search knowledge and a lot of time. For these reasons, most businesses find it easier to hire a local search agency to do voice search registration.

Best sites and platforms for voice search visibility

• Siri for iPhone and Apple device voice searches
• Cortana for Bing voice searches
• Bixby Voice for voice searches on Samsung devices
• Google Assistant for voice searches on Android
• Amazon Echo/Alexa utilize Bing
• Map Sites Apple Maps, Google Maps
• Business Listings Google Business Profile, Bing Places, many others