Technical SEO

Technical SEO Services

Technical SEO services help search engines to better understand your website, and improve performance, accessibility, and best practices.

Technical SEO Optimization

What is Technical SEO and Optimization?

Technical SEOTechnical SEO refers to a process and tasks to optimize website code. The result is better website performance and an optimized user experience. The benefits of technical SEO are improved online visibility, search engine ranking and optimal usability functionality.

Our SEO experts take a holistic approach to website optimization. Technical SEO best practices are a critical part of optimizing a website for mobile search results.

Technical SEO, specifically Structured Data Schema Markup, helps search engines to better understand information about your website. Technical SEO also applies to coding best practices to improve Google Pagespeed Insights scores. When Google recognizes great content and fast page load times the perception of a good user experience is a certainty. This results in improved ranking on Google for high-value search queries.

Technical SEO can be implemented to varying degrees on existing websites. The best technical optimization is done during a complete website redesign that includes search engine optimization.

Technical optimization also applies to server-side opportunities to improve load times. Utilizing a content display network (CDN) is a prime example of server-side optimizing. Your web hosting needs a prompt response time. This is best accomplished with dedicated hosting vs. shared hosting. Shared hosting plans are the most common simply because shared hosting is far less costly than dedicated server hosting.

When implementing technical SEO services, it is a good idea to also implement best practices for conversion optimization. Conversion optimization pertains to implmenting tactics and methods to increase phone calls, form submissions, and other inquiries.

Page Load Times and Mobile Search Rankings

Faster Loading Pages Search engines, Google in particular, are very focused on user-experience. A critical component is fast page load times. Sites that load fast always outrank slow loading sites, especially for search results on mobile devices.

Mobile First Indexing

Google continues to favor mobile-friendly websites (fast page load times) for top rankings. With Google's mobile-first indexing process, Google crawls and indexes the mobile version of your website pages to assess it's quality. Your website needs a fast load time on mobile devices.

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Technical SEO Checklist

Technical SEO requires knowledge of advanced SEO best practices and techniques. Here are the best technical SEO improvements for any website:

  • Optimized Site Architecture
  • robots.txt File
  • .htaccess File
  • SSL Certificate (encryption)
  • DOCTYPE Language Declaration
  • XML Sitemap Files
  • Schema Markup / Structured Data
  • Open Graph Meta Data
  • Geo Meta Tags
  • Breadcrumb Links
  • Canonical Meta Tag
  • Prefetch Meta Tag
  • Link Title Tags
  • Image Alt Tags
  • Image Compression
  • Next-Gen Images
  • Lazy Load Images
  • Code Minification
  • HTML Character Entities

Secondary Technical SEO

  • AMP Pages (Accelerated Mobile Pages)
  • CDN Hosting
  • Use Efficient Caching Policy
  • Reduce Unused CSS
  • Reduce Unused JS
  • Minify CSS & JS
  • Properly Size Images
  • GZIP Compression
  • Eliminate Render-Blocking Resources
  • Do Not Use Passive Listeners
  • Minimize HTTP Calls
  • Minimize Plugins (Wordpress)