Content optimization is the process through which website content and blog articles are created in a way that the content affects improved search engine ranking, user traffic, and conversion metrics.
Content optimization starts with writing text and articles that answer frequently asked questions and solve problems. There are strategic ways to structure copy including a hierarchy of headings, outbound links to relevant website pages, using relevant Schema markup, metadata, and title tags.
Content SEO should also include attention to fine details including supporting images or graphics with descriptive alt tags, avoiding typographical errors, and grammatical errors. Images should be compressed and utilize next-gen formats whenever possible.
