Why You Need Social Media
A business article published in the Cobb In Focus magazine
Cobb In Focus magazine: an article written by Jacqui Frasca of Cobb In Focus. Published in March 2015.
Cobb In Focus magazine published an article for business owners titled, “Why You Need Social Media”. For this article writer Jacqui Frasca interviewed Jim Hobson of E-Platform Marketing. This article reflects our views and thoughts on social media for business. We were delighted to have this opportunity, thoroughly enjoyed working with Ms. Frasca, and recommend this fine business publication which features local topics of interest. The magazine offers both a print version and an online version.
Current Trends and Suggestions
UPDATE 2025: Social media continues to be a viable tool for businesses to expand their online reach. From an ability to improve branding, roll-out promotions, post news updates, and drive website traffic, social media works.
The top social media platforms for business are Facebook, Instagram, Linkedin, YouTube, Twitter (X), Quora, Reddit, Discord, Tumblr. The user bases and audiences vary from platform to platform. For best social media results, you need to research each platform and determine which are the best fit for your business. If there were one or two particular platforms that were the absolute best platforms it would be common knowledge. Be discerning, build a presence where your target market spends time.
The Statista wesite is a great place to start your deep dive into social media usage. An example of the information they offer is this snippet from December 2024 research: "During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.".
What Should You Do Now?
If you’re uncertain on what to do, or simply lack the time to do the work, contact a digital marketing agency that offers social media management services. Set reasonable expectations, be patient, and let good thngs happen.
