• Digital Marketing Agency
  • 770-429-5300
  • Client Portal
Sunday, March 26, 2023
  • Login
  • Home
  • Web Design
    How well does your digital marketing agency protect your data and sensitive information?

    Protecting Sensitive Information

    GETTR - A Social Media Platform for Conservatives

    GETTR – Why are people flocking here?

    Hardening WordPress Websites – How to Improve WordPress Security

    Block referrer spam in analytics

    How to Stop Referrer Spam and Block Hackers Using Your htaccess File

    GDPR Policy for Website Privacy

    GDPR Compliant Websites

    Wordpress SQL Injection Vulnerability

    SQL Injection Vulnerability in WP Statistics

  • Local Search
  • SEO
  • PPC Ads
  • SEM
  • Social Media
  • Home
  • Web Design
    How well does your digital marketing agency protect your data and sensitive information?

    Protecting Sensitive Information

    GETTR - A Social Media Platform for Conservatives

    GETTR – Why are people flocking here?

    Hardening WordPress Websites – How to Improve WordPress Security

    Block referrer spam in analytics

    How to Stop Referrer Spam and Block Hackers Using Your htaccess File

    GDPR Policy for Website Privacy

    GDPR Compliant Websites

    Wordpress SQL Injection Vulnerability

    SQL Injection Vulnerability in WP Statistics

  • Local Search
  • SEO
  • PPC Ads
  • SEM
  • Social Media
No Result
View All Result
Digital Marketing Trends
No Result
View All Result

Google SERP Format Changes 2018

Digital Team by Digital Team
June 18, 2018
Home SEO
Share on FacebookShare on Twitter

Google SERP Format Changes in 2018

Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below.

Google My Business Format Changes

GMB Review Stars Colors

Per Search Engine Roundtable, Google is testing color changes of the review stars from yellow-orange to gray. Some people think Google SERP listings will begin simply showing five gray stars for companies with no reviews. Some people think this indicates Google is downplaying the value of reviews for local SEO.

In 2014, Google did similar testing of color changes with no remarkable or lasting outcomes. It’s no secret that online reviews are littered with fake and biased reviews. Perhaps this is Google’s way of saying there remain values in reviews but it’s not the end-all solution to finding a great company.

Google Search Format Changes

Google SERP results are being found to be testing a new Explore Feature which adds other local businesses that are similar to what matches the search query. In test markets, competing companies are showing next-to on desktop, or above on mobile, local knowledge panels after a user searches different businesses within one category several times. With a hint of being driven by AI, this change is believed to be driven based on perceptions about users’ behaviors. This new feature is thought to be triggered when a Google user’s behavior indicates that they are still in the consideration stage of the buying cycle, especially if they have recently searched for several similar companies.

The Google SERP display of the suggested alternatives are shown in a carousel display. The carousel shows results for similar companies that are closely related to the user’s original query.

Example of Google SERP format changes in 2018

Google Posts on Local SERPS

Google is testing three layout variations of Posts in local search results:

  • 1. Google Posts with a captioned images in a box-grid carousel format
  • 2. Google Posts with a minimalistic view (no boxes or images)
  • 3. Google posts with a carousel look (similar to the existing mobile view), with text in a knowledge panel

How to Benefit From These Changes

There are certainly some opportunities to improve your Google business listing. Contact us to learn more about getting the most from your Google My Business listing and other local SEO citations.

Digital Team

Digital Team

Next Post
Google Ads Tracking

Google Parallel Tracking for AdWords

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Content Marketing
  • Content Optimization
  • Digital Advertising
  • Local Search
  • PPC Advertising
  • Security
  • SEM
  • SEO
  • Social Media
  • Technical SEO
  • Uncategorized
  • Website Design
  • Wordpress

Tags

backlinks bing ads branding cyber security disavow gettr google ads google business profile google my business google page speed insight hardening wordpress internet security ppc company ppc management ppc services PR website security wordpress hacking wordpress security
  • Terms of Use
  • Privacy & Policy
  • Contact

© 2023, E-Platform Marketing - Digital Marketing Agency

No Result
View All Result
  • Home
  • Web Design
  • SEO
  • SEM
  • Local Search
  • PPC Ads
  • Contact Us

© 2023, E-Platform Marketing - Digital Marketing Agency

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In