• Terms of Use
  • Privacy & Policy
  • Contact
Digital Marketing News
  • Home
  • Web Design
    GETTR - A Social Media Platform for Conservatives

    GETTR – Why are people flocking here?

    Hardening WordPress Websites – How to Improve WordPress Security

    Block referrer spam in analytics

    How to Stop Referrer Spam and Block Hackers Using Your htaccess File

    GDPR Policy for Website Privacy

    GDPR Compliant Websites

    Wordpress SQL Injection Vulnerability

    SQL Injection Vulnerability in WP Statistics

    Google Recovery Help After Algorithm Updates and Penalties

    Google Recovery – Algorithm Updates, Manual Penalty

  • SEO
  • Local Search
  • SEM
  • Social Media
No Result
View All Result
  • Home
  • Web Design
    GETTR - A Social Media Platform for Conservatives

    GETTR – Why are people flocking here?

    Hardening WordPress Websites – How to Improve WordPress Security

    Block referrer spam in analytics

    How to Stop Referrer Spam and Block Hackers Using Your htaccess File

    GDPR Policy for Website Privacy

    GDPR Compliant Websites

    Wordpress SQL Injection Vulnerability

    SQL Injection Vulnerability in WP Statistics

    Google Recovery Help After Algorithm Updates and Penalties

    Google Recovery – Algorithm Updates, Manual Penalty

  • SEO
  • Local Search
  • SEM
  • Social Media
No Result
View All Result
Digital Marketing News
No Result
View All Result

Why You Need Social Media

Digital Team by Digital Team
August 13, 2018
Home Social Media
Share on FacebookShare on Twitter

 ### This article, written by Jacqui Frasca, and published in Cobb in Focus magazine features E-Platform Marketing. ###

How to Use Social Media for Business ::

Before social media sites came along, a company’s only communication with its audience and customers was advertising. The influence of advertising has been studied extensively, but paid, wide-scale marketing is often tough to accomplish for many small businesses in their first couple of years, so in order to help expand customer bases, websites like Facebook, Twitter, Instagram, and others are providing similar tools for business owners to communicate with their customers openly, delivering fresh content and expanding the digital footprints of their business to extraordinary heights.

“It’s important to think of social media as a medium to have a conversation with, not push advertising messages at, your audience,” says Jim Hobson, president of E-Platform Marketing LLC in Marietta. While keeping up a consistent and relevant image on social media is often a full-time job, companies using social media are able to accomplish certain business objectives such as increasing annual sales growth, facilitating two-way communication with its stakeholders, managing customer relationships and cost-controlling initiatives, sales, recruiting and public relations. Product marketing, market research, and customer retention are all made possible through social engagement.

What Are the Best Social Media Sites For Business?

Social media is all about relevance: Keeping your pages up to date, engaging and apposite allows you a direct outlet to your audience and customers beyond what your usual services can provide. Not all social platforms are necessary for all types of businesses; for example, a local bakery, jeweler or furniture company would benefit from using Pinterest and Instagram as visual galleries of their work, whereas service companies may only need to post tips, articles, and specials on Facebook and Twitter.

“Consumers are spending more and more time on mobile and on social media sites,” says Carol Morgan, managing partner for Georgia based mRELEVANCE. “Half of Americans get product reviews and recommendations from their friends on social media.” Morgan says businesses can have a variety of goals for social media, including increasing brand awareness, engaging with consumers, getting reviews and feedback directly from customers, using links to send referral traffic to their websites and improving search engine optimization.

“The breadth of your social presence is less important than being on sites where your customers spend time,” Hobson says. “Actively posting information of interest to your followers and customers builds brand loyalty, and in turn can drive sales. Having current content matters because it creates a buzz and timely information engages.” Social media works best when you’re active with deliberate intent and utilize sites that your customers use.

How to USe Social Media for Business

Senior Lecturer of Marketing at Kennesaw State University Tyra Burton says the companies with business-to-business offerings should have a presence on LinkedIn as well. “Not only is it a great platform to find leads, but it is also where companies go to find out information about other companies,” she says. “It all goes back to being where your target market is engaging.” KSU Social Media Specialist Cheryl Rodewig says it’s most likely you’ll need to be on more than one of these platforms, but that social media levels the playing field. “You may not have the multimillion-dollar marketing budget a global corporation has, but you, too, can upload a video to YouTube that goes viral,” says Rodewig.

If you need to engage and network with professionals in your field, head to Twitter. If you have great photos of products and events, Instagram will suit you. “Each site has its benefits, and each can work for your company in different ways. Remember, it’s all about where your audience is and how they want to engage!” says Morgan.

Digital Team

Digital Team

Next Post
This Page Can't Load Google Maps Correctly - Solved

This Page Can't Load Google Maps Correctly - Solved!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

Cobb In Focus magazine - Why Social Media Matters

Cobb In Focus Magazine – Social Media for Business

March 8, 2015
Learn about Google Penguin algorithm update and waht it means for SEO companies

Google Penguin 2.0

May 15, 2013

Trending.

This Page Can't Load Google Maps Correctly - Solved

This Page Can’t Load Google Maps Correctly – Solved!

September 15, 2018
How to create local search citations and business listings.

How to Create Local Search Citations

April 18, 2016
GETTR - A Social Media Platform for Conservatives

GETTR – Why are people flocking here?

December 7, 2021
Google changes name of Google My Business to Google Business Profile

Google Business Profile – The New Name for Google My Business

November 4, 2021
Google Expanded Text Ads Sunset

Google Expanded Text Ads Sunset

May 15, 2022

We provide articles, news, and op-ed content on topics concerning digital marketing services, online advertising, and website design.

Follow Us

Categories

  • Content Marketing
  • Content Optimization
  • Digital Advertising
  • Local Search
  • PPC
  • Security
  • SEM
  • SEO
  • Social Media
  • Technical SEO
  • Uncategorized
  • Website Design
  • Wordpress

Tags

backlinks disavow gettr Google Business Profile Google My Business Google PageSpeed hardening wordpress wordpress hacking wordpress security

Recent News

A professional website designer creating a logical site architecture with an effective user experience.

Website User Experience Best Practices

June 24, 2022
Digital marketing best practices in 2022 - Avoid common digital marketing errors.

7 Most Common Digital Marketing Mistakes

May 22, 2022
  • Terms of Use
  • Privacy & Policy
  • Contact

© 2022, E-Platform Marketing - Digital Marketing Agency

No Result
View All Result
  • Home
  • Web Design
  • SEO
  • SEM
  • Local Search
  • PPC Ads
  • Contact Us

© 2022, E-Platform Marketing - Digital Marketing Agency